招聘市场销售总监 - 重庆来福士洲际酒店_洲际酒店集团招聘信息-最佳东方

Job Review

Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.

At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

· Be charming by being approachable, having confidence and showing respect.

· Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.

· Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

Duties and Responsibilities

· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

· Provides a professional, advisory support service to the General Manager

· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

· Create and implement special programs to achieve greater profitability through:

- Increasing average rate

- Increasing overall occupancy

- Increasing business volume during off-peak periods

- Increasing local Food & Beverage and Banquet Sales

· Enhance the image of the hotel in the local community

· Participate as an active member of the community through associations, memberships and other trade organizations

· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met

· Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

· Investigate potential markets by:

- Reviewing Sales Department and Front Office correspondence files

- Analyzing guest history and registration card files

- Studying guest questionnaires

- Reviewing government statistics on visitors to the city

- Analyzing competition's sales/promotion efforts

- Studying various reference and industry publications for sales leads

· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

· Manage the development of new products and services

· Oversee the development of new marketing strategies

· Conduct market research

· Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

· Works with Human Resources on manpower planning and management needs

· Works with Director of Finance in the preparation and management of the Department’s budget

Accountability

Number of employees supervised

Direct: Director of Sales / Director of Meetings & Event / Director of Marketing & Communication

Indirect: N/A

Annual Operating Profit/Payroll Budget –

· Department Budget and Headcounts

Key Metrics –

· Departments Budget

· Employee Satisfaction Survey

Decision Making Responsibilities (Decision Rights) –

· Department Budget

Key Relationships

1. Key Internal Relationships –

Hotel Executive Committee Members and Corporate Employees

2. Key External Relationships –

Interacts with guests and individuals outside the hotel including, but not limited to, current and potential clients, owning company representatives, suppliers, competitors and other members of the local community.

Qualifications and Requirements

Bachelor’s degree in Sales, Marketing or related field.

Expected to possess the following skills:

· Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

· Problem solving, reasoning, motivating, organizational and training abilities.

· Proficient in the use of Microsoft Office

· Good Communication and writing skills

4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.

洲际酒店集团是全球首屈一指的酒店服务集团，成立於1946年，是目前全球最大及网路分布最广的专业酒店管理集团，拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大（高达540,000间）、跨国经营范围最广，分布将近100个国家。在中国，世界知名洲际酒店集团提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验，不论您的出发地点是那里，不论您的需求是什麽，洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。洲际酒店集团（InterContinental Hotels Group）洲际集团成立于1946年，是目前全球最大及网络分布最广的专业酒店管理集团，拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大（高达540,000间）、跨国经营范围最广，分布将近100个国家，并且在中国接管酒店最多的超级酒店集团。包括中国大陆25个省、区、市。 CTIN台湾旅游联盟与世界知名洲际酒店集团合作，提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验，其中香港洲际酒店更被票选为亚洲最佳商务酒店，最佳香港景观之一。不论您的出发地点是那里，不论您的需求是什么，洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。 InterContinental Hotels Group PLC (IHG) is the world’s most global hotel company and the largest by number of rooms. The Group has over 3,650 owned, leased, managed and franchised hotels and 540,000 guest rooms across nearly 100 countries and territories.