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Key Accountabilities
Driving Hotel Performance:
• Works closely with Regional General Managers, VP Operations / Regional Director of Operations, General Managers and hotel Directors of Sales & Marketing to develop post converted sales and marketing plan and strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders for new and existing hotels.
• Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
• Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend.
• Conduct periodical reviews on all hotels in the assigned area and identify hotels with a shortfall in revenue against budget or a downtrend in business. Work with the hotels on developing strategies and plans addressing the issues and follow through on the execution.
• Work closely with Head of Sales & Marketing Operations and Revenue Management team on driving hotel performance with emphasis on high CTP hotels and key cities. Ensure that the hotels are making full use of the corporate resources and provided with full support from all disciplines.
• Driving Cluster Initiatives in key cities to leverage on scale and resources. Such activities include sales, revenue management, cluster promotions etc.
• Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts.
• Assist hotels in driving PCR contribution and utilizing the PCR database for promotions and awareness building.
• Provide support to hotels on growing the system contribution by maximizing the use of all booking channels.
• Work with New Hotels Opening Performance team in the development of the pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs.
• Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices.
Brand Marketing
• Leverage IHG brand program/initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
• Assist hotels in developing of advertising and sales promotions and plans, which support the achievement of profitability objectives at the hotel level within the assigned area with the established brand values.
• Works closely with the brand team to offer support to hotels on the execution and interpretation of the positioning of different brands to ensure the presence of a uniformed brand experience in the marketplace.
Required Education, Experience, Technical Skills and Knowledge
Education
• Bachelor degree or equivalent International degree in Marketing, Business or Commerce
• Has attended marketing focused workshops facilitated by industry/tertiary providers.
Experience
• Hotel Director of Sales & Marketing background
• Experience with multi-brand entity preferred
• Geographical/international experience
• Experience in launching and marketing brands in multi-national markets
Technical Skills and Knowledge
• Good understanding on the capability of hotel and distribution systems
• Ability to analyze, interpret and extract trends from data
• Display an understanding of the Chinese markets including first tier and second tier cities
• Demonstrate an affinity with technology
洲际酒店集团是全球首屈一指的酒店服务集团,成立於1946年,是目前全球最大及网路分布最广的专业酒店管理集团,拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。 同时洲际酒店集团也是世界上客房拥有量最大(高达540,000间)、跨国经营范围最广,分布将近100个国家。在中国,世界知名洲际酒店集团提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验,不论您的出发地点是那里,不论您的需求是什麽,洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。 洲际酒店集团(InterContinental Hotels Group) 洲际集团成立于1946年,是目前全球最大及网络分布最广的专业酒店管理集团,拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大(高达540,000间)、跨国经营范围最广,分布将近100个国家,并且在中国接管酒店最多的超级酒店集团。包括中国大陆25个省、区、市。 CTIN台湾旅游联盟与世界知名洲际酒店集团合作,提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验,其中香港洲际酒店更被票选为亚洲最佳商务酒店,最佳香港景观之一。不论您的出发地点是那里,不论您的需求是什么,洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。 InterContinental Hotels Group PLC (IHG) is the world’s most global hotel company and the largest by number of rooms. The Group has over 3,650 owned, leased, managed and franchised hotels and 540,000 guest rooms across nearly 100 countries and territories.