招聘Senior Manager, Field Marketing (Corporate)_洲际酒店集团招聘信息-最佳东方

Role Purpose

The position needs to communicate closely with the global team and in charge of developing customized programs in GC market. Not only responsible for the marketing plan of the hotels and regions, but also have the ability to develop the business. To improve the effectiveness of marketing investment.

Key Accountabilities

Support global develop field marketing’s business model to IHG GC market.
Strategic and holistic understanding of the hotels’ PR & marketing needs.
Follow their strategy to localization field marketing service in GC, based on GC hotels' need to develop field marketing products & service.
Set up the field marketing development plan of GC, led the whole process of project including business model design, product/service design, financial & legal process, and finally sold the product to IHG individual hotel.
Guide the hotel to execute marketing activities based on marketing plan.
Grows and supports the team with the aim of building a supportive, knowledgeable and commercially savvy team.
Ensure that marketing plans are consistent with IHG and brand proposition.
Able to work closely with commercial team to develop a sustainable business model.
Strive to ensure that the project can break even.

Key Skills & Experiences

Other Requirements:

Ability of market analysis and planning can complete the marketing plan independently.
Excellent communication and coordination skills, able to establish good cooperative relations with business partners.
Strong presentation skills.
Strong team management ability, able to coordinate team resources to ensure the smooth progress of marketing activities.
Strong team development strategy ability, formulate team members' career development plans.

洲际酒店集团是全球首屈一指的酒店服务集团，成立於1946年，是目前全球最大及网路分布最广的专业酒店管理集团，拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大（高达540,000间）、跨国经营范围最广，分布将近100个国家。在中国，世界知名洲际酒店集团提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验，不论您的出发地点是那里，不论您的需求是什麽，洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。洲际酒店集团（InterContinental Hotels Group）洲际集团成立于1946年，是目前全球最大及网络分布最广的专业酒店管理集团，拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大（高达540,000间）、跨国经营范围最广，分布将近100个国家，并且在中国接管酒店最多的超级酒店集团。包括中国大陆25个省、区、市。 CTIN台湾旅游联盟与世界知名洲际酒店集团合作，提供您北京、上海、重庆、沈阳、厦门、香港…等大城市一流酒店住宿体验，其中香港洲际酒店更被票选为亚洲最佳商务酒店，最佳香港景观之一。不论您的出发地点是那里，不论您的需求是什么，洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。 InterContinental Hotels Group PLC (IHG) is the world’s most global hotel company and the largest by number of rooms. The Group has over 3,650 owned, leased, managed and franchised hotels and 540,000 guest rooms across nearly 100 countries and territories.