市场销售总监 - 嘉义智选假日酒店 Director of Sales and Marketing - Holiday Inn Express Chiayi County(J14483)
2万-3万
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发布于 14:46
市场销售总监 - 嘉义智选假日酒店 Director of Sales and Marketing - Holiday Inn Express Chiayi County(J14483)
2万-3万
台湾-嘉义 | 10年以上 | 大专 | 招1人
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职位描述
工作职责:
As the Director of Sales & Marketing, you will be responsible for developing and implementing sales and marketing strategies and tactical plans for the hotel, ensuring effective execution. You will monitor the effectiveness of these strategies to achieve market share targets and ensure the attainment of revenue and room sales goals.

People & Team Management

Manage day-to-day operations; plan and assign work tasks.

Develop the team and improve performance through coaching and feedback; set performance and development goals for staff and recognize high achievers.

Train staff to ensure they meet the hotel’s revenue targets according to standards and provide them with the necessary tools for high efficiency.

Create a positive work environment for team development; foster a "One Team" mentality by working closely with all departments.

Manage external hotel relations including guests, suppliers, and other contacts as required.

Establish and maintain strong relationships with key accounts and external contacts to drive revenue growth.

Guest Experience

Enhance guest experience by providing information regarding loyalty programs, local attractions, dining, and amenities.

Oversee on-site meetings and corporate group events; coordinate with other hotel departments to fulfill all services specified in sales agreements with potential clients.

Communicate relevant information across departments, including requirements for arriving VIPs, large groups, or other significant guest needs.

Lead marketing initiatives to upsell hotel services, products, and facilities to guests.

Financial Returns

Achieve all individual and team sales targets to maximize profitability.

Assist in the preparation of departmental budgets, financial plans, and the overall hotel marketing plan.

Develop and execute sales plans to drive room occupancy, increase Average Daily Rate (ADR), boost business volume, and grow Food & Beverage and banquet sales.

Review monthly reports and sales forecasts; analyze current and potential marketing trends; coordinate activities to increase revenue and market share, monitoring progress to ensure performance meets or exceeds the established revenue plan.

Design and develop special events and sales campaigns to promote hotel business to potential clients. Attend local and national trade shows and key marketing events to generate new business opportunities and enhance hotel visibility.

Corporate Responsibility

Maintain close contact with key business leaders, officials, and representatives of local community groups to ensure high visibility for the hotel.

Effectively promote and publicize the hotel’s environmental and sustainable development initiatives to capture new business opportunities.

Collaborate with advertising agencies, consultancies, and other vendors to maximize advertising ROI and ensure all materials reflect the brand image.

Enhance the local awareness and reputation of the hotel and brand; act as the hotel spokesperson during media interviews.

Identify opportunities for improvement in marketing activities and overall sales performance, working in close collaboration with other departments.

任职资格:
Qualifications & Requirements
Bachelor’s degree or above in Marketing or a related field, or equivalent professional experience.

4+ years of experience in Marketing or a related field within the service or hospitality industry, with a proven track record of directly managing sales teams.

Deep knowledge of the local market, including current business landscapes and emerging industry trends.

Fluent in Mandarin Chinese; must be proficient in using English as a professional working language.
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公司地址
上海陆家嘴花园石桥路33号花旗集团大厦
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Scarlett LI
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卓越雇主
  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
    规模
  • 外商独资.外企办事处
    企业性质
洲际酒店集团是全球首屈一指的酒店服务集团,成立于1946年,是目前全球最大及网路分布最广的专业酒店管理集团,拥有洲际、皇冠假日、假日酒店等多个国际知名酒店品牌和超过55年国际酒店管理经验。同时洲际酒店集团也是世界上客房拥有量最大(高达540,000间)、跨国经营范围最广,分布将近100个国家,并且在中国接管酒店最多的超级酒店集团。包括中国大陆25个省、区、市。CTIN台湾旅游联盟与世界知名洲际酒店集团合作,提供您北京、上海、重庆、沈阳、厦门、香港等大城市一流酒店住宿体验,其中香港洲际酒店更被票选为亚洲最佳商务酒店,最佳香港景观之一。不论您的出发地点是那里,不论您的需求是什么,洲际酒店集团邀您体验一趟舒适完美的尊荣旅程。     InterContinental Hotels Group PLC (IHG) is the world’s most global hotel company and the largest by number of rooms. The Group has over 3,650 owned, leased, managed and franchised hotels and 540,000 guest rooms across nearly 100 countries and territories.
上海陆家嘴花园石桥路33号花旗集团大厦
导航