JOB RESPONSIBILITIES
工作职责

1.ESSENTIALS BUSINESS STRATEGY & OPERATION MANAGEMENT
零售业务战略与经营管理 
•  Formulate medium and long-term development strategies and annual business plans for the Group’s retail merchandise business, define revenue targets, gross margin structure
  and channel layout, and drive implementation and execution.
•  制定集团零售商品业务的中长期发展战略与年度经营计划，明确收入目标、毛利结构与渠道布局，并推动落地执行；
•  Build and continuously optimize the Online-Merge-Offline (OMO) retail operation system, management rules and business workflows
•  搭建并持续优化线上线下融合（OMO）的零售运营体系、管理制度与业务流程；
• Monitor industry trends, competitor dynamics and consumer data, deliver regular business analysis reports, and dynamically adjust merchandise and channel strategies.
•  跟踪行业趋势、竞品动态与消费数据，定期输出经营分析报告，动态调整商品与渠道策略。

2.HOTEL PRODUCT & MERCHANDISE DESIGN AND R&D产品及周边衍生品设计与研发
•  Lead product line planning, design and R&D for the Group’s private-label portfolio, covering core categories such as in-room amenities, fragrance & body care products, textiles and home linens.
•  主导集团自有品牌产品线的规划与设计研发，涵盖客房备品、洗护香氛、织物家纺等核心品类；
•  Plan and develop hotel-themed merchandise and derivatives, including LEO IP cultural & creative goods, art derivatives, limited-edition collections, festival gift boxes and custom products.
•  策划并开发酒店主题周边与衍生品，包括LEO IP文创商品、艺术衍生品、限定系列、节庆礼盒及定制款产品；
•  Manage the full lifecycle from concept design, sample confirmation, supplier negotiation, production quality control to shelf launch, to guarantee product quality, cost and lead time.
•  管理从概念设计、打样确认、供应商谈判、生产质控到上架销售的完整链路，确保商品品质、成本与交期；
•  Establish commodity quality standards, intellectual property protection and compliance management systems
•  建立商品质量标准、知识产权保护与合规管理体系。

3.E-COMMERCE PLATFORM DEVELOPMENT & OMNICHANNEL OPERATIONS电商平台开发与全渠道运营
•  Lead store setup and daily operation management for e-commerce channels including Tmall Flagship Store and JD Flagship Store; formulate merchandise assortment, pricing and marketing strategies for each platform.
•  主导天猫旗舰店、京东旗舰店等电商渠道的店铺开拓与日常运营管理，制定各平台的货品、价格与营销策略；
•  Plan and expand the full-spectrum e-commerce matrix across the market, including Douyin, Xiaohongshu, WeChat (Video Account Shop, Mini Program Mall), Youzan and cross-border e-commerce platforms.
•  规划并开拓目前市场上涉及到的全渠道电商矩阵，包括抖音、小红书、微信（视频号小店、小程序商城）、有赞及跨境电商平台等；
•  Coordinate major platform shopping festivals (Double 11, 618, New Year Shopping Festival, etc.), in-store live streaming, influencer distribution and private-domain member operations to deliver GMV and ROI targets.
•  统筹平台大促（双 11、618、年货节等）、店铺直播、达人分销与私域会员运营，达成 GMV 与 ROI 目标；
•  Manage e-commerce teams and outsourced operation service providers (TP/DP), monitor core store performance metrics and drive continuous optimization and iteration.
•  管理电商团队及代运营服务商（TP/DP），监控店铺核心经营指标并持续优化迭代。

4.SOCIAL MEDIA MATRIX DEPLOYMENT & CONTENT STRATEGY社交媒体矩阵铺排与内容策略
•  Develop the overall social media matrix strategy for the Group’s retail business, clarifying platform positioning, content tone and account architecture.
•  制定集团零售业务的社交媒体矩阵整体战略，明确各平台的定位、内容调性与账号矩阵结构；
•  Lead brand storytelling, content and integrated campaign development across paid, owned and earned media; direct public relations, media and KOL partnerships.
•  主导品牌故事、内容与整合营销战役（付费媒体、自有媒体与赢得媒体）；统筹公关传播、媒体与 KOL 合作与传播；
•  Coordinate content planning, influencer collaboration and paid media placement across Xiaohongshu, Douyin, WeChat, Weibo, Bilibili and other platforms to build brand awareness.
•  统筹小红书、抖音、微信、微博、B 站等平台的内容策划、达人合作与流量投放，打造品牌声量； 
•  Establish standard workflows for content production and distribution, forming a closed loop from content seeding, user engagement to e-commerce conversion.
•  建立内容生产与传播的标准流程，实现从内容种草、用户互动到电商转化的完整闭环；
•  Track social media performance metrics (impressions, engagement, conversion) and continuously optimize content strategy and media efficiency.
•  监控社媒数据表现（曝光、互动、转化），持续优化内容策略与投放效率。

5.IP DEVELOPMENT, BRAND CO-BRANDING & ART COLLABORATION IP 打造、品牌联名与艺术合作
•  Dig deep into MGM’s brand assets and storytelling heritage, incubate proprietary retail IP characters and product lines, and build an extensible IP merchandise ecosystem.
•  深入挖掘美高梅品牌资产与故事基因，孵化自有零售 IP 形象及产品线，构建可延展的 IP 商品体系；
•  Plan and execute cross-border collaborations with various brands, artists and co-brand partners, covering artists, designer brands, trendy IPs, luxury houses, cultural institutions and intangible heritage craftsmanship.
•  策划并落地与不同品牌、艺术家及联名产品品牌的跨界合作，合作方向涵盖艺术家、设计师品牌、潮流 IP、奢侈品牌、文化机构及非遗工艺等；
•  Oversee end-to-end co-brand project management, including partnership negotiation, IP licensing agreements, joint design & development, co-marketing launch and post-campaign review.
•  统筹联名项目全流程，包括合作洽谈、IP 授权协议、联合设计开发、联名营销推广及上市复盘；
•  Generate topics and brand exposure through co-brand initiatives, elevate brand premium and create market-leading blockbuster products.
•  通过联名合作制造话题与声量，提升品牌溢价能力，打造具有市场影响力的现象级产品。
  6.AESTHETIC DIRECTION & VISUAL STANDARD GOVERNANCE艺术审美与视觉标准管理
•  Oversee the overall aesthetic tone of retail merchandise, packaging, physical store spaces, online store pages and marketing collaterals, ensuring full alignment with MGM’s luxury brand
 positioning.
•  把控零售商品、产品包装、店铺空间、线上店铺页面及营销物料的整体美学调性，确保与美高梅奢华品牌定位高度一致；   
•  Partner with artists, design studios and curators to enhance product design competitiveness and collectible value  
•  与艺术家、设计工作室及策展人合作，提升产品的设计竞争力与收藏价值；   
•   Lead the artistic direction for product photography, visual merchandising and window display to deliver an immersive premium retail experience. 
•  主导产品摄影、视觉陈列与橱窗美陈的艺术方向，营造沉浸式高端零售体验。  
•   Lead the artistic direction for product photography, visual merchandising and window display to deliver an immersive premium retail experience.
  7.INTRA-GROUP HOTEL COLLABORATION & EMPOWERMENT集团旗下酒店联动与赋能 
•  Collaborate with MGM hotels across the Group to co-develop retail products; formulate a unified Group Product List and merchandise development standards.   
• 联动美高梅集团旗下各酒店共同开发零售产品，制定集团统一的产品清单（Product List）与商品开发标准；
•  Adopt a hybrid development model of “Group standard products + hotel-exclusive products” by integrating local characteristics, cultural elements and guest profile differences of individual properties.   
• 结合各酒店的地域特色、文化元素与客群差异，推动“集团标准品 + 单店专属品”的组合开发模式；  
•  Provide end-to-end empowerment for all hotels, including merchandise development, assortment guidance, supply chain support, visual merchandising training and marketing assets.   
•  为各家酒店提供商品开发、选品指导、供应链支持、陈列培训与营销素材等全链路赋能； 
•  Establish a Group retail coordination mechanism to connect inventory, channels and member resources, drive retail revenue growth at each property and amplify overall brand
  exposure.  
•  建立集团零售协同机制，打通库存、渠道与会员资源，带动各家酒店零售收入增长并提升品牌整体曝光；  
•  Organize regular retail business reviews and experience sharing sessions across hotels to document replicable standardized methodologies. 
•  定期组织酒店零售业务复盘与经验分享，沉淀可复制的标准化方法论。
 8. PHYSICAL RETAIL SPACE & CHANNEL EXPANSION线下零售空间与渠道拓展  
•  Optimize product assortment, visual merchandising and customer flow in on-site hotel retail spaces (boutiques, concept stores, pop-up stores and lobby display zones).  
•  优化酒店内零售空间（精品店、概念店、快闪店、大堂展售区）的选品、陈列与顾客动线；  
•  拓展外部销售渠道，包括高端百货、买手店、机场免税店、艺术品商店及艺术博览会等。  
• Expand external sales channels, including high-end department stores, designer boutiques, airport duty-free shops, art galleries and art fairs.
 9.TEAM MANAGEMENT & CROSS-FUNCTIONAL COLLABORATION团队管理与跨部门协作  
•  Build and manage teams covering merchandise development, e-commerce operations, social media matrix, co-branding and visual merchandising; establish talent development and
  performance incentive frameworks.   
•  组建并管理商品开发、电商运营、社媒矩阵、联名合作与视觉陈列团队，建立人才培养与绩效激励机制；  
•  Collaborate efficiently with Branding、Marketing and Communications, membership、E-commerce, Operations, Finance, Legal and Group Headquarters to ensure smooth delivery of all initiatives.   
• 与品牌、市场传讯部、会员部、电商部、运营部、财务部、法务部及集团总部高效协同，保障各项业务顺利推进  
• Represent the Group to build and maintain strategic partnerships with external brands, e-commerce platforms, suppliers and art institutions.  
•  代表集团与外部品牌方、电商平台、供应商及艺术机构建立并维护战略合作关系。
 10.BUDGET & PERFORMANCE MANAGEMENT预算与绩效管理  
•  Prepare and administer the annual budget for the retail business, strictly control merchandise costs and operating expenses to achieve profit targets.  
•  编制并管理零售业务年度预算，严控商品成本与运营费用，确保利润目标达成； 
•  Build a data-driven business analytics system, report business progress to Group management on a regular basis and propose decision-making recommendations.  
•  建立数据化经营分析体系，定期向集团管理层汇报业务进展并提出决策建议。

JOB
  QUALIFICATIONS任职资格
Bachelor's degree or above  in Business Administration, Marketing, Hospitality Management、Visual  Communication or a related discipline; MBA or a master's degree is preferred.工商管理、市场营销、酒店管理、视觉传达相关专业本科及以上学历；MBA 或硕士学历者优先；
Minimum 10 years of progressive experience in hospitality marketing or commercial roles, including at least 5 years at Director level or above within an international luxury or upper-upscale hotel group, at least 3 years experience at global leading vacation or lifestyle group； Or have at least 3 years of brand management experience in luxury goods or streetwear brands.至少 10 年酒店业市场或商务岗位的渐进式经验，其中至少 5 年在国际奢华或高端酒店集团担任总监级及以上职位；在全球领先度假或生活方式品牌等任职满3年；或奢侈品、潮牌品牌管理满3年。
Deep understanding of the Greater China and wider APAC demand landscape - Corporate, MICE, Leisure, Luxury Travel, OTA - with an established network of key accounts, travel advisors and consortia.深入了解大中华区及亚太整体需求格局（企业、会议奖励旅游、散客、奢华旅行与 OTA），并已建立关键客户、旅行顾问与旅行联盟的关系网络；
Pre-opening, rebranding or new-market-entry experience.具备筹开、品牌焕新或新市场进入经验。
Be proactive in identifying leads and convert them into promotional opportunities. 积极的审视市场形势，并具有挖掘宣传机遇的洞察力。Ability to comply reports as required using appropriate computer software. 具有良好的计算机软件应用的能力，能够处理和制作各种类型的报告文件。
Fluency in digital and social marketing, e-commerce, CRM / loyalty and marketing automation, with the ability to read data and turn it into commercial decisions.精通数字与社交营销、电商、CRM / 会员体系与营销自动化，能够读懂数据并将其转化为商业决策；
Demonstrated ability to build and protect a luxury brand: brand standards, storytelling, public relations, crisis communications and consistent premium positioning.具备建设并维护奢华品牌的实绩，涵盖品牌标准、故事叙述、公关传播、危机沟通与一致的高端定位；
Strong leadership and talent development capability: able to lead multi-cultural, multi-market teams, coach talent and drive engagement and retention.具备出色的领导力与人才培养能力，能够领导跨文化、跨市场团队，辅导人才并提升敬业度与留任率；
Excellent stakeholder management and influencing skills across corporate functions and external partners within a matrixed environment.在矩阵式环境中具备出色的影响力，能够协调职能部门与外部合作伙伴；
Strong commercial acumen, negotiation and decision-making skills; able to set priorities and make trade-offs that meet financial goals under pressure and tight deadlines.具备敏锐的商业判断力、谈判与决策能力，能在压力与紧迫时限下设定优先级并做出符合财务目标的取舍；
High integrity, resilience and a growth mindset, with genuine passion for luxury service culture and guest experience.正直诚信、具备抗压韧性与成长型思维，并对奢华服务文化与宾客体验抱有真实热情
Excellent written and verbal communication skills in both English and Mandarin (Putonghua);优秀的中英文（普通话）书面与口头沟通能力；
Willing and able to travel regularly (approximately 30%-40%) and to collaborate with operation teams; good mobility across regions.能够接受经常性出差（约 30%–40%），并与各个运营部门协作；接受跨区域调配。

钓鱼台美高梅酒店集团       2007 年，钓鱼台国宾馆携手美国美高梅国际酒店集团合资成立钓鱼台美高梅酒店集团，这一高端酒店管理平台致力于以别具一格的高端酒店、府邸、购物和娱悦体验，传颂钓鱼台与美高梅珠联璧合的款客之道。集团以“融·和”为信条，秉持“融合中西精彩，创新旅居生活”的使命，志在成为全球领先的旅居服务集团。       集团开发及运营有六个酒店品牌和一个住宅品牌，分别是钓鱼台、宝丽嘉、美高梅、美高梅美幻、美高梅美荟，美高梅麦思精选和钓鱼台美高梅公馆。目前已开业的酒店包括居于亚龙湾中心位置的三亚美高梅度假酒店（2011 年开业）、坐落在 300 年历史宽窄巷子中的成都钓鱼台精品酒店（2014 年开业）、坐拥外滩两岸无敌景观的上海苏宁宝丽嘉酒店（2018 年开业）、方山脚下的南京鲁能美高梅美荟酒店（2021 年开业），以及徐汇滨江地标上海西岸美高梅酒店（2023 年开业），集团在青岛、广州、深圳、珠海、陵水、武汉等地还将陆续开业多家酒店。此外，钓鱼台美高梅公馆已入驻北京、海口、三亚等多个门户城市。
       了解更多详情，请登陆集团网站：www.dytmgm.com
DIAOYUTAI MGM HOSPITALITY        Diaoyutai
MGM Hospitality, the joint venture between Diaoyutai State
Guesthouse in China and MGM Resorts International in the United States, is a high-end
hotel management platform focusing on the development of hotels and resorts,
residences, and entertainment experiences, bringing a shared culture of
hospitality inherited from the parent company brands to the worldwide
stage. With its credo of “Combine to Innovate”, Diaoyutai MGM Hospitality is
committed to creating a new style of travel and living by combining
greatness of the world, aiming to become the world leading travel and living
experience group. 









         At
present, there are six hotel brands and one residence brand under the
umbrella of Diaoyutai MGM Hospitality - Diaoyutai, Bellagio by MGM, MGM, Mirage by
MGM, Mhub by MGM and mx by MGM, as well as Diaoyutai MGM Residences. MGM Grand
Sanya in the center of Yalong Bay (2011), Diaoyutai Boutique Hotel
Chengdu in 300-year-old Kuanzhai Alley (2014), Bellagio Shanghai with
magnificent view on the North Bund (2018), Mhub by MGM Nanjing Jiangning at
the foot of Fangshan Mountain (2021) and MGM Shanghai West Bund as the landmark of Xuhui
Binjiang (2023)
have been officially opened. Meanwhile, a number of hotel projects are in the
pipeline in Qingdao, Guangzhou, Shenzhen, Zhuhai, Lingshui, Wuhan, etc.
Diaoyutai MGM Residences have opened the doors in gateway cities like Beijing, Haikou and Sanya.
        For more information, please visit group
website at www.dytmgm.com