招聘电子商务经理 Digital Manager_北京柏悦酒店招聘信息-最佳东方

Strategy and Budget Management:

· Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, meetings, etc.) for a number of hotels in the area

· Maintain overall hotel digital and ecommerce budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel, etc.)

· Identify, articulate and defend insights and recommendations to senior hotel management

· Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on E-marketing essentials

Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.)

· Serve as primary point of contact for each hotel within the responsible area for digital marketing/E-Commerce related questions and activities

· Collaborate with partner agencies to develop annual business plans for responsible hotels to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity

· Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models

· Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives

· Drive email marketing initiatives for responsible hotels along with Marketing Communication managers. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits.

· Develop, measure and assist in executing social media activity, which will include assisting Marketing Communication managers put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools. Also be responsible to drive/evaluate business case documents put together by hotels for use of Facebook or other social media channel requests.

北京柏悦酒店座落于朝阳区长安街沿线北京银泰中心的中央主楼，与中国国际贸易中心遥相对望。作为大中华区的第一家柏悦品牌酒店，北京柏悦酒店自开业以来，一直致力于为客人打造舒适优雅的入住体验。酒店拥有246间豪华客房与套房，均于2019年初完成了整体的翻新升级，卓越的建筑设计融合高品位的艺术精髓，考究而细腻的装饰和设施，以低调奢华又具个性化的方式关注每一个细微之处，为客人的下榻之旅增添品味与优雅。酒店的三间餐厅和酒吧分别呈现不同的风格和用餐体验，包括66层北京亮餐厅 - 拥有360度视角将古城北京的韵致和现代化大都市的风情尽收眼底；65层的北京亮酒吧 - 充满现代气息的酒吧，客人将在此伴随着爵士音乐，在云端品味美酒与生活；以及63层全新揭幕的锦庭 - 氛围温馨舒适，富有艺术感的中餐厅，提供地道的中式菜肴、西式简餐和小吃，以及应季美味下午茶。厨师团队将国际美食与本地的饮食文化相结合，为客人带来味蕾和感官的双重感受，更有专业的侍酒师团队巧妙搭配醇酒佳酿，将体验升华。我们热诚邀请您加入柏悦的大家庭！一旦应聘成功，我们会与您签订正式合同，您还将同时享有五险一金、带薪年假、年底花红以及全球凯悦集团的免费住宿等福利。