【岗位职责】
1、负责酒店品牌形象塑造与维护,制定并执行年度传播计划
2、统筹媒体关系维护,包括媒体活动策划及舆情监测
3、管理官方新媒体矩阵(微信/微博/抖音等)的内容策划与运营
4、策划执行节假日及主题活动宣传方案,提升品牌曝光度
5、监督视觉识别系统应用,确保线上线下宣传物料风格统一
6、分析行业动态及竞品动向,定期输出传播效果评估报告
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杭州富春山居度假村简介:六百多年前元朝画坛四大家之首的黄公望 ,归隐杭州富阳山麓间,开创写意山水画风,以十年绘成旷世锯作《富春山居图》。如今,就在富春山居图原址,建造富春山居度假村,呈现中国一座以现代建筑艺术来阐释中国江南建筑风格的度假村。富春山居占地2200亩,由国际高尔夫球场、度假别墅、精品酒店、SPA所组成,酒店面积大约18000平方米,酒店主体及湖畔别墅及独居踞山巅幽处四合院别墅总共110个房间!包括雅致湖廊居,瑜伽,太极,室内温水泳池,SPA和季节严选中式美食的亚洲餐厅!富春山居以其国际顶级的优质服务,雅致独特的建筑风格让度假者留下完美的度假体验。Brief Introduction of Fuchun ResortRecognized as one of Asia’s leading spa retreats, Fuchun Resort isnestled among picturesque hills and tea terraces in Fuyang in China’s ZhejiangProvince. The small township lies on the outskirts of Hangzhou just two hoursdrive from Shanghai. Fuchun Resort occupies 150 acres on a private Longjing teaplantation and is home to a 70-room luxury Resort Hotel, 17 Private Villas, anaward-winning Spa and an exclusive 18-hole professional Golf Course.A member of Leading Hotels of the World and Leading Spas, Fuchun Resorthas won numerous prestigious awards since opening in 2004. Among theseaccolades are the 2013 World Travel Awards for Asia’s Leading Luxury GolfResort; Asia’s Leading Villa; and China’s Leading Resort. The resort’s beautiful countryside setting was the location depicted inthe famous Chinese painting, The Dwellingin the Fuchun Mountains, by celebrated Yuan Dynasty artist Huang Gongwangin 1347. Today, travelers can enjoy that same misty watercolor scene thanks tothis refined retreat for luxury indulgence and relaxation.