eCommerce & Digital Strategy Manager 电子商务经理
8千-9千
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发布于 11-20
eCommerce & Digital Strategy Manager 电子商务经理
8千-9千
重庆 | 3年以上 | 本科 | 招1人
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职位描述

1.Brand.com

●Analyse website userbehaviours, site performance, traffic, source of referrals, etc., and actaccordingly.

●Ensure website content(pictures and text) is always up to date in all languages available, accordingto corporate standards and as per the CMS and content guidelines (onKempinski.com and gha.com).

●Monitor and assist the RevenueManager/Director in ensuring rate parity throughout all electronic distributionchannels.

●Liaise with the regional andcorporate offices for deploying website enhancements and functionalityupgrades.

●Review and maintain rate androom type descriptions in correspondent systems (e.g. translations, images,etc.) in coordination with the Revenue Director/Manager.

●Support and liaise with variousdepartments to ensure optimal content delivery (PR, F&B, Marketing, Sales).

●Create and implementpromotional content for special offers and packages in coordination with thehotel’s Marketing and Revenue Managers.

●Enhance brand.com revenue shareYoY.

●Drive brand.com sales,including Add-Ons, and uplift revenue YoY.

●Uplift brand.com KPIs,including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue,etc.

2.Website Analytics ●Analyse website user behaviours, site performance, traffic,source of referrals, etc., and act accordingly.●Own and lead the website production and prepare action plansto enhance performance.●Provide monthly reports on website KPI to the managementteam of the hotel and the regional and corporate offices as defined by theregional office.3.SearchEngine Optimisation (SEO)

●Review the ranking of the hotelwebsite on search engines and update the hotel website with relevant searchterms and adequate keyword frequency to ensure that it gets the best possiblenatural page rank in the languages available.

●Establish, develop and maintaina keyword matrix for the hotel and consider it when designing website content.

●Update and optimise metatitles, descriptions and image tags in all languages.

●Follow corporate guidelines forSEO content management and best practices.

4.Digital Paid MediaStrategy

●Develop and implement digitalmarketing campaigns (Paid Search, Display, Paid Social Media, Meta Search,etc.) for the hotel in key feeder markets.

●Implement and manage thehotel’s annual advertising plan for all digital channels.

●Ensure that brand and marketingmessages on electronic channels are consistent with overall marketingactivities (e.g. special promotions/offers, etc.).

●Liaise with the Marketing/PRteam and the creatives of media campaigns.

●Ensure proper management of thehotel’s annual online advertising budget so it is aligned with the budgetguidelines.

●Own digital campaignperformance and ensure profitability.

●Establish a good relationshipwith the media and other stakeholders.

●Report digital campaign data tosenior managers and identify improvement opportunities.

●Review and monitor the hotel’sprimary competition set on a regular basis online and ensure/maintaincompetitiveness and ‘web appeal’.

●Monitor, report and act uponbrand-name hijacking that dilutes direct web revenues.

●Stay up to date with recentmedia technicalities and identify business opportunities.

5.Online Travel Agents

●Review and maintain the hotelrepresentation on OTAs including content, images and review score.

●Maintain a good relationshipwith the OTAs Account Managers and meet along with the Revenue Director atregular intervals to discuss performance and opportunities.

●Manage the relevant OTA’s mediainvestment such as sponsor listings etc…

6.Social Media

●Update and manage the hotel’stechnical representation in relevant social media channels as per corporatepolicies and guidelines.

●Copywriting and visuals shouldbe provided by the Marketing & PR team.

●Assist the Marketing/PRdepartment in planning the content strategy and calendar of posts for thehotel’s relevant social media accounts.

●Ensure the content wellrepresents the hotel and is in line with corporate guidelines.

●Stay up to date with socialmedia trends and functionalities and liaise with the Marketing teamaccordingly.

●Monitor the hotel’s socialmedia representation and use the online reputation management tool, maintaininga consistent representation of the brand.

●Ensure KPIs are withinbenchmark and as set by the regional and corporate offices.

7.eMailMarketing/Newsletters

●Formulate a newsletter strategytogether with the other hotel teams (Marketing, PR, F&B, Spa, etc.).

●Prepare and send with regularfrequency (minimum once a month) email newsletters to all qualifiedguests/individuals who have subscribed to receive the hotel’s e-newsletter.

●Ensure emails are in line withthe strategy and corporate guidelines (e.g. Corporate Identity, preferredvendors and systems).

●Actively develop the hotel’snewsletter database while ensuring GDPR compliance.

●Analyse email productivity andprofile segmentation.

8.Photo Optimisation

●Ensure the pictures loaded onall brand and third-party websites and social media are in accordance withcorporate identity guidelines.

●Identify signature shotsrepresenting both the hotel and the brand and liaise accordingly with themarketing team.

9.Training/Education

●Participate in mandatorycorporate and regional web-related trainings and brief the respective heads ofdepartments when necessary.

●Participate in the monthlyRevenue & eCommerce corporate calls.

●Stay up to date with new markettrends and digital technologies.

其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:精通
年龄要求:28-42岁
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公司地址
重庆南岸区江南大道2号凯宾斯基酒店
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 股份制企业
    企业性质
The Kempinski name is proudly borne by agrowing collection of distinguished properties around the world. As Europe’s luxuryhotel group, we are committed to providing our guests with memorable journeysinspired by exquisite European flair. We believe life should be lived withstyle.全球冠以凯宾斯基之名的杰出饭店日渐增加,令人深感自豪。作为欧洲历史悠久的豪华饭店集团,我们致力于以尽善尽美的欧式风格为客人打造难忘的旅行体验。我们坚信生活必须深具品味。Since 1897, our employees have been a partof creating history around the world. From historic buildings to theavant-garde of modern architecture, our properties are the setting for some oflife’s moments. 自 1897 年以来,我们的员工始终成为世界各地历史缔造者的一员。从历史悠久的建筑物到时尚前卫的现代化建筑,我们的饭店见证了一段发展历程中十分辉煌的时刻。Kempinski Hotel Chongqing is connected to Chongqing International Convention and Exhibition Center with 32 floors offering spectacular views of city skyline, only a few kilometers away from Chongqing financial and commercial center, and only 25 kilometers away from Chongqing Jiangbei International Airport. 416 luxurious and exquisite guest rooms and suites are decorated with elegant and artistic atmosphere. Six conference rooms with complete functions and advanced facilities can provide you with comprehensive and thoughtful conference and catering services. Different restaurants bring you different kinds of special food and a full range of noble dining experience.重庆凯宾斯基酒店共32层,酒店连接重庆国际会展中心,距重庆市金融、商业中心仅几公里,距重庆江北国际机场仅25公里。416间豪华精致的客房和套房装潢高贵典雅,富于艺术气息。6间功能齐全,设施先进的会议室,可为您提供全面周到的会务及餐饮服务。不同特色餐厅为您带来各系特色美食以及全方位的尊贵用餐体验。
重庆南岸区江南大道2号凯宾斯基酒店
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