招聘Director, Wyndham Rewards, APAC_Wyndham Hotels & Resorts 温德姆酒店集团招聘信息-最佳东方

JOB OVERVIEW

Wyndham Hotels & Resorts is currently seeking Director, Wyndham Rewards to drive the value and visibility of the Wyndham Rewards loyalty program for the Asia Pacific (APAC) region. Besides supporting the strategic direction and growth of Wyndham Rewards, this role will be a key contributor in creating and executing scalable and sustainable processes to support loyalty initiatives for APAC properties. This role will report directly to the Head of Marketing, Loyalty and Communications.

KEY RESPONSIBILITIES

• Develop, implement, and align APAC loyalty plans with overall program goals and positioning to drive value for the hotels

• Drive key loyalty KPIs (e.g. New Member Enrollments, Member OCC %, room revenue contribution, Elite Member Appreciation, Intent to Recommend) and support regional efforts which include initiatives that elevate Wyndham Rewards performance and desired loyalty culture

• Develop and implement a sustainable training system and processes to onboard new hotels opening, as well as regular refresher trainings for existing hotels (both managed and franchised properties)

• Collaborate with the global loyalty team to adopt and implement all aspects of the loyalty program applicable for the APAC region

• Work with global team & partners to establish, plan, execute and monitor promotions or partnerships

• Leverage on all loyalty owned–web, email, social media to drive member engagement

• Identify and bridge the gaps between loyalty operation needs and existing program materials to drive and deliver critical strategies

• Consolidate, track and analyze monthly reports and CRM database

• Plan and deliver CRM strategies across the region to encourage customer activation and drive system contribution

• Develop and implement regular communication plans with the APAC hotels

• Responsible for all Wyndham rewards related program budget/forecasting

• Monitor and analyze performance of key program metrics

• Monitor regional loyalty industry trends in acquisition and ngagement

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s Degree and/or minimum 8 - 10 years of experience with a strong focus on loyalty & marketing function, including partnership, multi-channel customer acquisition and CRM experience

• At least 8 years of marketing experience with a strong background on loyalty and marketing (e.g. partnership, multi-channel customer acquisition and CRM experience)

• Bachelor's degree in Business/Marketing

• Posses strong understanding of loyalty programs, trends, and Elite Member experience within the industry and across APAC

• Able to interpret data using established analytic reporting tools to create or adapt consumer acquisition and retention campaigns

• Has regional exposure working cross-functionally with other business units such as operations, call centers, ecommerce, marketing and revenue management

• Experienced in project management and the ability to deliver results in tight timelines

• Experienced in managing budgets and forecasts

• Experienced in delivering trainings; experienced in developing training tools and materials

• Advanced knowledge in Microsoft Office especially Words, PowerPoint and Excel

Enthusiastic, confident, self-reliant, and goal-oriented

温德姆酒店集团（Wyndham Hotels & Resorts, Inc.，纽约证券交易所股票代码：WH）遍布全球六大洲逾95个国家和地区，拥有大约9,100家酒店，是全球性的酒店品牌特许经营商。温德姆酒店集团拥有超过83万间客房，每天吸引着来自全球各地的游客，在经济型和中端住宿行业表现优异。集团旗下有 23 个酒店品牌，包括速8酒店（Super 8）、戴斯精选（Days Inn）、华美达（Ramada）、麦客达（Microtel）、拉昆塔 (La Quinta)、呗盟（Baymont）、蔚景（Wingate）、美吟（ AmericInn）、浩枫温德姆公寓 (Hawthorn Suites)、Trademark Collection和温德姆（Wyndham）。屡获殊荣的温德姆奖赏计划是集团的客户忠诚度计划，为全球超过9,700万名注册会员在集团旗下数万家酒店、俱乐部度假村及度假租赁酒店提供兑换积分奖赏。有关更多信息，请访问网站: www.wyndhamhotels.com。