招聘Marcom.Executive 市场传媒主任_丽江和府洲际度假酒店招聘信息-最佳东方

job overview 职位概述

Assist the Marketing Communications Manager/Director to execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)

协助市场传讯经理/总监执行市场推广促销活动来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。

Support the Marketing Communications Manager/Director to manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.

协助市场传讯经理/总监执行IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.

与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。

At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

· Be charming by being approachable, having confidence and showing respect.

· Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.

· Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

· 在洲际酒店及度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你：

· 亲切、充满自信、体现尊重来展现富有魅力的你。

· 理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好，保持专注当下。

· 见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻，做到令人难忘。

Duties and Responsibilities工作职责

· Support the Marketing Communications Manager/Director to create and execute the hotel’s Annual Marketing Plan

协助市场传讯经理/总监编制和执行酒店的全年市场推广计划

· Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity

保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。

· Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.

协助市场传讯经理/总监发展良好的媒体关系，策划新闻发布会以及其它公关活动，提高酒店知名度和抵销负面影响。

· Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community

通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。

· Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts

协助市场传讯经理/总监管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。

· Develop hotel and marketing collaterals according to Brand standards for promotions

根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。

· Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards

管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准

· Manage hotel image database from official hotel photos and event photos to use in hotel promotion

管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广

· Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database

管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。

· Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies

关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。

QUALIFICATIONS AND REQUIREMENTS 任职要求

Required Skills 技能要求

· Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG.

展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。

· Strong time-management skills and able to multi-task

较强的时间管理技巧，能够处理多重任务

· Strong writing skills in Chinese and English

较强的中英文书写表达技巧

· Proficient in the use of all Microsoft Office software

熟练使用所有的Microsoft办公软件

Qualifications 学历

· Bachelor’s degree in Marketing, Mass Communications, Media or related field.

市场营销、大众传播、媒体或相关专业的学士学位。

Experience 经验

· At least 2 years of relevant work experience or 4 years of combined university education and work- related experience.

至少2年相关工作经验或4年的大学教育和工作经验等效结合。

洲际酒店集团在全球拥有丰富的酒店品牌组合，其中包括六善酒店、度假酒店及水疗、丽晶酒店及度假村、洲际酒店及度假村、金普顿酒店及餐厅、洲至奢选、英迪格酒店、逸衡酒店、华邑酒店及度假村、皇冠假日酒店及度假村、voco、假日酒店及度假村、智选假日酒店、Holiday Inn Club Vacations、avid hotels、Staybridge Suites、Atwell Suites和Candlewood Suites。洲际酒店集团旗下特许经营、出租、管理或拥有的酒店6,164家，共有911,627间客房，遍布全球逾100个国家和地区，并有超过1,800家在建酒店。丽江和府洲际度假酒店坐落于中国历史文化名城丽江大研古镇南端，由中国知名旅游上市公司丽江玉龙旅游集团投资兴建，并由世界上首屈一指的酒店管理集团洲际酒店集团管理。酒店建筑巧妙融合现代时尚元素和纳西民族建筑特色的精华及多个有代表性的景观，让宾客置身其中，领略丽江自然与人文的精髓。酒店正在寻找自信负责、形象专业的员工加入我们的团队！作为回报，我们将为你提供具有市场竞争力的薪酬和福利，遍布全球的集团酒店的员工入住优惠，并为你提供学习新技能和拓展职业生涯的各种机会。你将加入一个杰出的团队，愉快地从事充满乐趣的工作。最重要的是，我们会为你提供“尽炫自我的空间”。加入我们的团队，做始终充满自信的自己！招聘日期：每周一至周五（法定节假日除外）招聘时间：上午10：00 至下午 4：00 招聘地址：云南省丽江市古城区祥和路276号酒店人力资源部联系座机：0888-5588888-8606联系手机：13508887683