中国区市场销售副总裁 Vice President - Sales & Marketing, China
8万-10万
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发布于 04-02
中国区市场销售副总裁 Vice President - Sales & Marketing, China
中国区市场销售副总裁 Vice President - Sales & Marki ...
8万-10万
上海 | 10年以上 | 本科 | 招1人
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职位描述

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.


LHG's approach to hospitality centres on open and genuine interactions with guests, colleagues and the world around us. With dedicated colleagues across four continents, we foster an engaging and respectful workplace to nurture careers, delight guests, and embrace the company's vision to building great memories together.


To deliver Hotels’ overall business objectives, including market share growth against competitors, budget attainment and brand positioning.

The job holder is a senior professional who can provide hands-on leadership and work cross-functionally with both internal and external stakeholders to identify and execute opportunities to further develop and to deliver Hotels’ overall business objectives, including market share growth against competitors, budget attainment and brand positioning. 
 

Key priority
To achieve the Hotels' business objectives, including market share growth, budget attainment, and brand positioning. The job holder will provide hands-on leadership and work cross-functionally with internal and external stakeholders to identify and execute opportunities for business development and objective attainment.


1.    Drive Sales & Marketing:
a.    Analyze individual hotel performance and develop short and long-term marketing plans to drive business.
b.    Assist hotels in developing strategic account plans for key accounts and new businesses.
c.    Participate in the development and execution of the group's sales and distribution strategies.
d.    Support channel shift and replacement strategies to grow direct channels.
e.    Identify opportunities to increase RevPar to outperform competitors.
f.    Review hotel performance regularly and provide support and advice on tactical strategies.
g.    Align pricing and distribution strategies with customer needs and buying behavior.
h.    Achieve yearly business plan targets and other agreed initiatives.
i.    Provide strategic directions on pricing, channel profitability, and approve hotels.
j.    Develop and approve cluster joint promotions and initiatives.
k.    Approve changes to hotel sales organization structures.


2.    Recruit, Staff Training, and Development:
a.    Recruit DOSMs for China region hotels with Hotel GM/MD.
b.    Identify training needs and work with LHG HR/Training on appropriate programs.
c.    Approve hiring and promotion of sales division and department heads.
d.    Coordinate transfers and movements of division and department heads.
e.    Facilitate and approve taskforce needs and requests.
f.    Provide feedback on DOSMs' PRIDE and career development needs.
g.    Lead LHG training initiatives for Sales & Marketing executives.
h.    Ensure effective succession planning and talent development.


3.    Implement Corporate Programs:
a.    Oversee the development and implementation of marketing and promotional programs.
b.    Approve pricing structures, promotions, and packages for assigned hotels.
c.    Assist with the implementation of new initiatives and marketing campaigns.


4.    Solicit Partnerships:
a.    Partner with VP - Marketing & Communications and VP - Loyalty to develop brand and loyalty partnerships.
b.    Oversee the development and implementation of property marketing and promotional programs.


5.    Establish Key Customer Relationships:
a.    Develop strategic relationships with executives of top accounts.
b.    Engage with external business partners and internal working partners.
c.    Implement sales blitzes and coordinate tradeshows for China region hotels.


6.    New Hotel Openings:
a.    Support DOSM and GM in market surveys and pre-opening sales and marketing plans.
b.    Approve room categorization, pricing philosophy, and other pre-opening strategies.
c.    Engage property sales teams in key source markets.
d.    Oversee sales and marketing strategies for new hotel openings.


7.    Communication and Relationships:
a.    Build excellent relationships with GMs and obtain their support.
b.    Maintain relationships with Owners Representatives and keep them informed of LHG S&M initiatives.


8.    Fulfill commitments alongside the SVP - Operations and take direction from the Senior Vice President S&M.


9.    Drive Sales & Marketing to achieve revenue budget, market share and brand positioning 

 

Key result Area

•    Can collaborate with senior executives across the corporate office, other stakeholders and business partners to ensure that catering strategies and activities are integrated with each other to facilitate cost effective and operation efficiency.
•    Can analyze hotel sales & marketing and catering business from a corporate perspective, developing trend analysis that will assist corporate executives better understand catering trends and identify opportunities.
•    Can lead the strategic planning and decision making to develop and implement all business objectives and strategies that aligns the business with the overall LHG’s mission and targets;
•    Can maintain and regularly evaluate customer service standards to ensure complaints are reduced and reoccurring trends do not emerge.
•    Can ensure the accuracy and consistency of sales & marketing and catering business plans across LHG’s hotels.   
•    Can communicate goals and messages to other business partners to provide solutions to the company’s stakeholders covering a range of business needs in different markets worldwide;
•    Can display creativity, initiatives and leadership skills in demonstrating working knowledge of all tasks within each responsibility.
•    Can ensure the smooth progress of sales and catering solutions, through knowledge of emerging techniques to meet the planned catering and conference services and related revenue successfully.
 

Qualifications:


1.   Education & Professional Qualification:
•    Bachelor’s degree or equivalent in Hotel and Catering Management from a recognized university


2.   Experience:
•    Over 15 years of experience with considerable technical knowledge of operations on sales & marketing and catering in hotel industry best practices is required;
•    Experience in hotel sales or related experience in travel or hospitality industry 
•    Possess management principles and practices including budgeting, procurement and supervision;
•    Extensive experience in a Regional Director of Sales & Marketing role for major brand is a must;
•    Must have excellent record of accomplishment of leading and driving sales and catering strategy and initiative across all levels in a diverse and multi-cultural environment with a variety of stakeholders where influencing skill is critical for adoption;
•    Possess strong background in hotel operation of sales activities, catering and conference services with a framework of performance management to align and target goals;
•    Working experience in Experience in Global Sales Office or similar capacity is preferred
•    Have worked in China and experience in managing local staff in China
•    Good knowledge of customer requirement and local culture


3.   Other Attributes:
•    Excellent strategic thinking and courageous innovation that reshape markets;
•    Has ability to deliver constructive feedback on projects to all business partners;
•    Excellent leadership skills by setting clear goals and expectations, tracking progress, providing feedback and coaching; actively participates in staff development and seeks continuous learning to improve personal and team performance;
•    Ability to multi-task and successfully execute multiple projects, priorities and schedules simultaneously with high level of personal and professional integrity and trustworthiness with strong work ethics;  
•    Attention to detail producing high quality work products and can work with recent technologies and systems;
•    Strong interpersonal skills to effectively manage a variety of personalities focus on accountability and exceeding expectation;  
•    Effective communicator, both in conveying sales operations and catering and conference services best practices and project details/ideas across all internal and external stakeholders


4.   Soft Skills
➢    Result oriented, a good motivator and self-driver
➢    Prompt and systematic decision-making skills with analytical power 
➢    Able to present and direct the team confidently
➢    Good team player & able to develop a positive working atmosphere
➢    Good communication and organizing skills with proven record of leading an office team
➢    Good knowledge of Employment Ordinance and general rules and regulations in China 
 



其他要求
语言能力:英语-精通
计算机能力:熟练
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  • 酒店业--国际高端酒店/5星级
    行业
  • 1-49 人
    规模
  • 外商独资.外企办事处
    企业性质
About Langham Hospitality GroupA wholly-owned subsidiary of Great Eagle Holdings,
Langham Hospitality Group (LHG) comprises a family of distinctive brands, including
The Langham Hotels and Resorts, Cordis Hotels and Ying’nFlo.
With over 40 hotels and residences in operation or development, LHG has a
global footprint that extends across Asia, Europe North America and the Middle
East. The group takes its name from The Langham, London, Europe's
first Grand Hotel. For over 150 years, this flagship property has been the
pinnacle of sophisticated and gracious hospitality, a philosophy that is
reflected group-wide through inspiring design, cutting edge innovation, sincere
service and an unwavering commitment to building great memories. For more
information, visit LanghamHospitalityGroup.com. 朗廷酒店集团简介 
作为鹰君集团有限公司的全资控股子公司,朗廷酒店集团旗下拥有一系列分属於朗廷酒店及度假酒店丶康得思和Ying’nFlo品牌的酒店,同时还有超过40个已经确定或正在洽谈中的酒店项目横跨亚洲,欧洲丶北美至中东地区。























集团的名字源於传奇的伦敦朗廷酒店,该酒店为欧洲首家奢华酒店,逾150年来一直是奢华住宿及卓越服务的典范。集团旗下酒店至今仍秉承伦敦朗廷酒店的传统,设计典雅高贵,挚诚待客,致力推陈出新,务求缔造令人眼前一亮的住宿体验。详情请浏览LanghamHospitalityGroup.com/sc/。About The Langham
Hotels & ResortsCombining modern sophistication and timeless glamour,
The Langham Hotels & Resorts is globally recognised for its exceptional
intuitive service, contemporary art collections, award-winning culinary
expertise and signature pink accents. Drawing on the brand’s distinctive
British heritage from the opening of the flagship hotel in London in 1865, The
Langham continues the legacy by delivering exceptional experiences with a touch
of playfulness in key destinations in the United Kingdom, Europe, Middle East,
United States, Asia Pacific and Greater China. Learn about the brand by
visiting LanghamHotels.com,
and follow The Langham Hotels and Resorts on Instagram (@langhamhotels)
and Facebook (@thelanghamhotels)
and Twitter (@thelanghamhotel).朗廷酒店及度假酒店简介











朗廷酒店及度假酒店完美体现现代脱俗品味与经典华丽风格,以殷勤体贴的服务、现代艺术珍藏、得奖佳肴和专属的粉红色元素见称。自1865年伦敦朗廷酒店开业至今,品牌一直延续独树一帜的英伦文化传统,用心为伦敦、纽约、波士顿、芝加哥、洛杉矶、利雅得、悉尼、墨尔本、黃金海岸、香港、上海、深圳、广州、合肥、海口、宁波、厦门和長沙的宾客缔造饶富趣味的非凡住宿享受。有关品牌详情,请浏览LanghamHotels.com。About Cordis Hotels & Resorts
Cordis is an upper
upscale hotel brand with a service style that is heartfelt and intuitively
generous. Located in the heart of the local communities in the most stimulating
destinations around the world, Cordis hotels deliver experiences that are
authentic and family inclusive in Hong Kong, Shanghai, Beijing, Ningbo, Xuzhou
and Auckland with more than 10 properties to open within five years. Visit CordisHotels.com for more information, and follow the
collection on Instagram, Facebook and Twitter (@cordishotels).康得思酒店及度假酒店简介康得思是超高端国际酒店品牌,恪守挚心服务与挚诚慷慨的待客之道。康得思酒店位于香港、上海、北京、宁波、徐州及奥克兰等著名旅游热点的本地社区核心地段,为家庭旅客缔造与众不同的地道体验。康得思酒店及度假酒店计划于未来五年再开设超过10间新酒店,详情请浏览CordisHotels.com。
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  • 服务热线:400-826-0101 (9:00-18:00)
  • 杭州总部:0571-88866108 (9:00-18:00)
  • 服务邮箱:service@veryeast.com
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