1. Develop and execute an annual Public Relations plan for the hotel which supports and enhances activities and initiatives outlined in the both the hotel marketing plan and the corporate marketing and PR plans.
根据集团市场公关计划,制定并执行酒店的年度公关计划,这些计划可有效支持并增强酒店的营销策略。
2. Produce annual/quarterly property specific social media plan and coordinate all property activity through corporate/regional social media channels.
制定酒店季度至年度的社交媒体计划和活动,通过集团社交媒体渠道,有效协调酒店的社交媒体活动。
3. Participate in setting team direction or goals.
参与并制定团队目标。
4. Seek out others for information, support, guidance and assistance.
向他人寻求必要信息,支持,知道以及帮助。
5. Establish and build agreement among team/department members for resource requirements, timeliness and measures of success.
为确保团队和部门成员之间对资源的需求、工作的时效性和成功的措施,制定具体协议。
6. Maximize opportunities for publicity in all media through careful research and media requirements. Be sensitive to all aspects of the hospitality industry, which could be translated into publicity.
通过细致的研究,发现媒体的需求,最大化扩大媒体曝光率。对酒店业可能曝光于公众的各方面,具有高度敏锐感。
7. Develop and use systems to organize and keep track of information.
开发并使用有效系统,以达到组织和跟进信息的目的。
8. Maintain contact with the Corporate Public Relations office.
与集团公关部保持良好联系。
9. Produce and distribute media releases and advisories.
撰写并发布酒店新闻稿和公告
10. Ensure media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand, thereby enhancing Mystique.
确保媒介宣传资料,酒店的公关资料是正确无误的,以增强品牌意识,巩固丽思卡尔顿秘诀。
11. Manage and execute organization of all on-property and off-property promotions (F&B events, chef appearances, spa promotions).
管理并执行酒店的所有推广,包括餐饮推广、厨师专访或出境、水疗促销。
12. Ensure proper maintenance of image files on Digital Assets of the hotel and personnel.
确保正确维护电子图片库的酒店和人像图片。
13. Assist with website content and quality; ensure the success of the site through two-way communications with reservations and sales.
协助酒店网站更新,确保内容和质量,通过与预定部和销售部的双向沟通,以达到酒店网站的成功运行。
14. Offer guidance/approval ondesign/collateral/website/newsletter.
向设计/印刷品/网站/季刊提供指导以及批准。
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西安大雁塔假日酒店是由陕西电力投资控股有限公司拥有,由洲际酒店集团以假日酒店品牌进行管理,它的开业标志着假日酒店品牌来到了丝绸之路的起点大雁塔旁。酒店位于南二环东段,地处小寨商圈和曲江文化旅游商圈交汇处,交通便捷、闹中取静。毗邻著名佛教文化景区大雁塔,远眺大唐芙蓉园、大唐不夜城,信步可达陕西省历史博物馆,步行十分钟到达地铁2号线省体育场站,距离西安咸阳国际机场45分钟。大雁塔假日酒店整体设计环保、简约、时尚。酒店充分结合汉唐文化之韵,酒店软、硬装饰随处可见秦砖汉瓦之缩影。让您身临其境,体验中华唐风汉韵之美。