Job Description
1. To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing
树立酒店良好形象并与公众(卖主、供应商、客户及社会)建立良好的关系
2. The Marketing Communications Manager performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing
遵循集团和下属酒店所列的各项规定及本酒店的规章制度,在市场销售总监具体指导下,履行自己的职责
3. The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel
每年为饭店制定公关及媒体宣传计划
4. Organize regular visits by professional persons from the media and members of the trade to the hotel
定期组织新闻界和商界人士参观饭店
5. Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards
确保所有文具和印刷品完全符合集团标准
6. Ensure optimum publicity is created for all major hotel happening
饭店的每次宣传都有助于为饭店建立良好的声望
7. Supervise taking of photographs and prepare news release of events undertaken by the hotel
管理有关为饭店拍照撰写的新闻事宜
8. Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities
组织店内外公关活动,例如部门内或店内活动
9. The Marketing Communications Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel
与国内外新闻界人士以及饭店其他有潜力客户保持联系
10. The Marketing Communications Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Marketing Communications Manager ensures the smooth operation of the PR head office.
保持与饭店其他部门的联系与合作,同时与本地区其他公关经理保持联系。还要确保本部门运作正常
11. Special projects / ad-hoc assignments as and well assigned.
特别项目/广告安排。
12. Prepares monitors and controls the PR annual budget and ensure every PR activity has the max effect.
掌握和控制酒店公关年度预算并确保每个酒店公关活动能够发挥最大效用。
Job requirements
1.Leadership skills and knowledge of all tasks within the area of responsibility.
在责任范围内掌握领导才能和所有工作任务的知识
2.Knowledge of local & international market,2-3 years minimum in public relations or marketing.
对本地市场及国际市场有基本的了解,2-3年以上的的公共关系或者市场工作经验。
3.Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing.
了解电子商务、大众传播、平面创意设计和具有创新性的写作与编辑能力
4.Luxry Resorts' Experience is preferred
度假酒店经验者优先考虑
湖州西塞山鸿居酒店共178间景观别致的客房、家庭房及别墅,酒店特有的湖景、园景、山景绿树环绕,让您体验置身于城市外度假绿洲的放松。酒店配备宴会厅以及多功能会议室,同时提供极具特色的餐饮服务,酒廊、健身、瑜伽、儿童乐园、户外泳池和共享空间等配套设施一应俱全,作为悦榕集团在大中华区全新品牌,我们会延续悦榕高超的水疗水平,为您带来一场全方位身心放松的旅行体验。