“旅行，也是一种生活方式”——作为“自然度假目的地”缔造者，华正文旅致力于发掘国内深具代表性的极致自然景观，探索本土文化，融入生活美学，构建兼具在地性和高品质的美好生活，从而改变地区传统旅游面貌，引领乡村活化和地区振兴。由华正文旅投资、规划、建设、运营的中国第一个民宿集群「黄河·宿集」，坐拥黄河、长城、沙漠、湿地、古村落等独特资源，汇集了国内外顶级民宿、营地、餐饮、美术馆、书店、文创、生活方式品牌，已成为西北高端旅游的标杆，开创了文旅行业创新的里程碑。集合「黄河·宿集」二期及沙漠酒店等在建业态，华正文旅“沙漠自然度假目的地”体系即将完整呈现。计划于2023年开业的“草原·宿集”则包含民宿、营地、餐厅、美术馆等旅行生活方式业态及在地人文线路，将打造下一个全新的极致旅行目的地样本。With the concept of “Travel is a way of life”, Huazheng Cultural Tourism
Group is committed to identifying the most typical and magnificent natural
landscapes in China and developing them into high-end tourism destinations
through blending in local cultural heritages and distinctive lifestyles. By
portraying a high-end life embodying local features, it changes traditional
tourism businesses and plays a leading role in revitalizing both villages and
the whole region.“The River” Resort,
the first center of vacation
rentals in China, is invested, planned, built and operated by Huazheng Cultural
Tourism Group based on an unusual juxtaposition of the Yellow
River, the Great Wall, deserts, wetlands and old villages. It is regarded as an
example of high-end tourism in the northwest of China and a new landmark in
cultural tourism development, which boasts top domestic and international
lodges, camps, restaurants, art galleries, book stores, and brands of cultural
and creative products as well as lifestyles. With Phase II of the Yellow River
Suji and desert hotels under construction, Huazheng Cultural Tourism Group is completing its natural destination matrix.























“The Grassland” Resort that incorporates domestic top lodges, camps,
restaurants, art galleries and local
culture-themed travel is expected to be a new milestone in high-end travel
after it opens in 2023 as scheduled.