Major Function主要功能
Responsible for identifying, developing, and managing rooms and catering accounts within specific segments, markets, or geographical territories on behalf of one or more hotels. Maintains or increases current account production for group, transient, and catering business.
负责识别,发展及管理酒店客房及宴会客户,包括特定细分市场,市场或区域内的客户。维护及拓展客户及客户产量,包括团队,公司,散客及宴会生意。
Major Responsibilities主要职责:
1. Manages key accounts or special segments both for rooms and catering
管理客房及宴会主要客户和重点区域
2. Identifies new or existing markets/accounts that meet property sales strategy.
识别符合销售策略的现有或新的市场和客户。
3. Understands or is familiar with the fundamentals of assigned accounts.
了解和熟悉特定客户
4. Develops sales plan to generate business from identified markets/accounts.
制定销售计划,确定的市场和客户,拓展业务。
5. Determines the account’s needs and marketing activities of each assigned market/account.
掌握客户需求以及每个客户的市场活动。
6. Continuously communicates the benefits of the hotel to the customer.
与客户建立良好的沟通,传达酒店福利。
7. Drives/manage account transient, group and catering production through improved customer loyalty by excellent account management.
通过有效的客户管理,提高客户忠诚度及散客、团队及会议的产量。
8. Negotiates rates for assigned accounts.
为指定的账户进行价格谈判。
9. Prospects new business through phone solicitation, outside sales calls, customer visits to the hotel, trade shows, sales blitzes, direct mail, newspaper/journal research and other customer interaction or research.
通过电话,外出客户拜访,接待客户参观酒店,展会,旺季销售,邮件,报纸/杂志等客户互动发展新业务。
10. Develops marketing intelligence: new product ideas, competition activities, new customer trends and performance.
开发营销情报:新产品理念,竞争活动,市场动向和业绩。
11. Spends majority of time in face-to-face customer interaction outside of the hotel.
主要致力于与客户面对面交流。
12. Sells the benefits of the Sales Center/property sales and event management.
销售客房和会务管理
13. Strives to meet measurable targets and goals, as assigned for individual and team.
努力达到分配给个人和团队预设的目标,。
Technical Skills专业技能:
1. Strong overall sales skills
出色的销售能力
2. Understanding of hotel business mix needs of transient, group and catering business
了解酒店的销售策略和业务组合需求,包括散客期、集团和会议
3. Self-confidence, energy and enthusiasm
自信、活力、热情
4. Ability to present ideas, expectations and information in a concise, well-organized manner
能够以一种简明的、组织良好的方式展示想法、期望和信息
5. Excellent interpersonal conflict management skills
优秀的人际管理技巧
6. Software knowledge (Microsoft Office)
软件知识
7. Sales systems knowledge
销售体系知识
8. Understanding and achievement of team and individual goals
对团队及个人目标的理解和成就
9. Effective time management skills
出色的时间管理能力
10. Understanding of sales strategies and account profitability
了解销售策略和收益能力
11. Demonstrated leadership skills
展示领导力
12. Demonstrated customer development and relationship management skills
展示客户发展和维护关系的能力
Academic Requirements学历要求:
High school diploma or equivalent高中级以上学历
College/University degree preferred大学本科学历优先
Previous Position Experience工作经验:
Sales Manager/Catering Manager销售经理
Or equivalent position或同等职位
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