Sales Manager's mission is to primarily promote the hotel and hotelsbelonging to the chain in his/her area/region. This position is accountable forbooking individual, group business, banquets and meetings on an establishedbase of the top producing key accounts and for managing / converting highpotential key prospects to meet with and excel the forecasted occupancy,budgeted average rate and revenue.
销售经理的任务主要是在其销售区域内大力推广本酒店及集团内部的其他酒店,该职务负责对个人、团体、宴会、会议的预定,以主要客户为基础并不断挖掘潜在客户以完成及超额完成预订、住房率、平均房价及营业额。
Primary Responsibilities主要职责
· Monitors competitors’activities and assists in marketing intelligence.
监督竞争对手的活动并协助监察市场动态。
· Sells to new, existing andprospective customers considering goals set forth in the sales strategy,negotiating optimum rate for the benefit of the business.
根据在销售策略中既定目标,向新的、现有的、潜在客户进行销售,并与其谈判商定最适合的价格以争取最大的利润。
· Services existing businessthrough management of account bases.
过客户管理,向现有的客户提供服务。
· Sell all facets of the hotel.
销售酒店的所有设施。
· Manage the corporate headoffice and the preferred hotel history for that company.
管理公司总部档案和了解公司优先使用的酒店记录。
· Develop and maintain a regularpattern of sales calls, meeting with principals of target market.
设立和保持定期的销售拜访模式,与目标市场的主要人物会面。
· Provides direction on, andconducts market research and analysis.
指导和进行市场调研和分析。
· Develops and maintains contactwith business generators, meeting and convention planners, visitors/conventionbureau, travel agents, tour operators, airlines, corporate accounts, GovernmentDepartments and other producers closely allied to Hotel business.
根据酒店的营业需要,与业务联系人、会务策划者、游客和会展局、旅行社、旅游运营商、航空公司、公司客户、政府部门和其它客人发展并保持联系。
· Builds profile within localmarket place through attendance at various events and local market place.
通过参与当地市场的各种活动在当地市场上树立良好形象。
· Conduct client interviews.
对客户进行拜访。
· Entertain clients.
招待客户。
· Plan and conductfamiliarization tours and site inspections.
策划并实施使客人熟悉环境的现场考察活动。
· Travel when required topromote the hotel and develop potential business.
需要时出差对酒店进行推销,发展潜在的业务机会。
· Maintain regular contact withthe Accor hotels in your region and the regional reservation office.
与所在区域内的雅高酒店集团成员和区域预订办公室保持定期联系。
· Monitors existing business andinputs into sales strategy meetings to maximize business.
监测现有业务,并在销售策略会上提出建议以扩大业务。
· Grows existing business andestablishes and pursues leads which will develop business.
发展现有业务,并建立和寻找发展业务的机会。
· Interfaces with operations ona timely basis.
及时与运营部门进行沟通。
· Initiates and prepares tendersfor business.
启动和筹备业务招标工作。
· Assesses sales and marketingdata.
评估市场销售数据。
· Assists with the preparationof new products and services.
协助新产品和服务的准备工作。
· Assists in the evaluation ofsales and marketing activities.
协助评估市场销售活动。
· Analyses sales mix and likelyimpact on hotel goals.
分析销售综合计划和可能对酒店目标产生的影响。
· Implement direction fromDirector of Sales & Marketing and Regional Managers.
按市场销售总监与地区经理们的指示执行相关工作。
· Liaison with advertisingagency.
与广告机构保持联系。
· Stock control of collateral.
宣传品的库存控制。
· Collateral input.
设计宣传品内容。
· Execute advertising/creativebriefs in a timely manner.
及时进行广告设计的说明工作。
· Works with superior onmanpower planning and management needs.
和上级领导一起进行人力规划和管理需求
· Works with superior in thepreparation and management of the Department’s budget.
和上级领导一起进行编制和管理部门预算。
· Ensure that accountinformation confidentiality.
确保客户资料高度机密性。
· Complete all kinds of activitysales target.
完成各项即时性销售任务。
· Perform other related duties& special projects as assigned by the supervisor
随时执行上级分配的其他相关任务或特殊项目、
MainComplexity/Critical Issues In The Job主要复杂/关键工作事项
· Plans and manages sales callsaccording to Account Management procedures adhering with Accorhotel standardson an annual, monthly, weekly and daily basis.
以雅高酒店的标准通过客户管理程序规划和管理年度、月度、每周和每日销售拜访
· Handles all enquiries andleads from potential clients which involves meeting, site inspection,entertainment, negotiation and contract writing, attending promotionalfunctions organized by the hotel.
处理所有潜在客户的咨询,包括会议、实地考察、娱乐项目、谈判和撰写合同,并参加推广活动和酒店组织的活动。
· Participates in salesactivities by identifying potential customers whether from existing or newaccounts, selling through tele-sales or sales calls and participating in hotelsales blitz to develop new business and follows up.
参加由现有的或新的潜在客户的销售活动,通过电话拜访和参加酒店的商业活动并跟进。
· Maintains good relations andsolicits daily room night production of individual and groups business from theexisting and new accounts in order to meet sales targets.
与现有的客户保持良好的关系并征求所有现有的个人、团队,会议每天晚上需要的房间数,以达到酒店的销售目标。
· Organizes VIP's arrivals,welcomes and provides them with assistance during their stay according to theAccorhotel Hotel standards and in order to meet guest satisfaction.
根据雅高酒店集团的标准,组织重要客户的到访,欢送和提供给予他们入住期间的任何帮助,以达到客户的满意。
· Plans, coordinates andsupervises with the help of various departments that clients' specificrequirements are adhered to ensure their satisfaction.
在各部门的协助下计划,协调与监督以确保客户的特殊要求得到帮助,确保客户的满意。
· Keeps two-way communicationsbetween clients and hotel, ensuring clients are kept updated with latestdevelopment in hotel, and senior management are kept updated on changes incompanies, market events, market trends, customer feedback on hotel andcompetitor activities.
保持与客户之前的双向沟通,确保客户及时了解酒店的最新发展情况,并及时了解公司变化、市场事件、市场趋势、客户对于酒店及竞争对手活动的反馈。
· Maintains updated records andcall results, potentials, productivity, competitive information, rate history,etc. in Fidelio.
保持随时更新记录和电话结果,潜在客户、生产率、竞争者资料和房价历史等。
· Produces daily & weeklyproductivity reports stating leads, tentative and confirmed bookings and lostbusiness, and corrective actions taken.
制作每天和每周销售报告,并初步确认预订及生意损失,并采取纠正措施。
· Reporting sales activity andresult in daily or weekly sales meeting.
参加每日或每周销售例会并汇报销售成果及提出建议
· Accomplishes a set ofadministrative duties such as attending meeting, handling correspondencerelated to designated accounts, writing monthly sales activities report, andother duties related to the job function.
完成整套的行政职责例如,会议,处理相关的指定账户,每月的销售活动报告,和其他相关职能的其他职责。
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