市场传讯经理 Marcom Manager
1万-1.5万
停止招聘
发布于 2024-11-25
市场传讯经理 Marcom Manager
1万-1.5万
宁波-奉化 | 5年以上 | 大专 | 招1人
停止招聘
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职位描述

【岗位职责】

1、负责通过公关和促销活动实现集团和酒店在本地上的定位目标。

2、协助销售总监开发公关促销计划及制作预算。

3、与媒体、本地社区、客户及酒店总部保持密切联系,代表、宣传酒店形象。

4、保证所有的宣传资料和广告都达到集团的标准,维护酒店的良好形象和定位。

5、开拓并实施公关活动,负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。

6、开发并跟进酒店的各项市场活动。

【岗位要求】

1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。

2、积极主动组织丰富的市场公关及广告媒体的会议活动。

3、发布酒店重大事件及促销新闻。

4、建立,保持与广告商和公共关系组织的关系。

5、在本地市场内,通过参加各种营销活动,树立饭店的形象。

6、负责各类材料、图片、数据库,资料库和文档等。

7、维护酒店和集团的形象。

8、监视并确保对竞争对手的活动有完全的了解,以便在制定战略时使用这些信息。

9、计划与协调酒店赞助的活动。

10、发现并组织有关赞助活动去提高酒店在市场的形象。

11、参与准备和制定部门/小部门/分部门的目标。

12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体,并与公关客户保持联系。

13、参与准备战略计划。

14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。

15、掌握市场营销数据。

16、主动承担发展,执行酒店年度公关计划和广告活动。

17、在销售总监的指导下,组织活动包括邀请媒体,本地重要人物,公司客户,旅行社和其他相关客人。

18、在团队内有效的工作。

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公司地址
浙江省宁波市奉化区溪口镇
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  • 酒店业--国内高端酒店/5星级
    行业
  • 500-999人
    规模
  • 国有企业
    企业性质
紫璋台项目位于宁波千年古镇“弥勒文化之乡“奉化区溪口镇,酒店坐落在有“浙东唐诗之路”的九曲剡溪畔。剡溪流域人文底蕴积淀深厚,2000多年来,以其景致优美、神秀造化引得历代文人墨客纷至沓来,游访吟咏不绝,特别是唐代李白、杜甫等众多诗人入剡揽胜,留下了大量传世佳作。有人说剡溪是含“唐”量奇高的一条溪流,全唐诗2000多位作者当中,有1/5到过这里。唐代以后到过剡溪的雅客士人也如过江之鲫,数不胜数。紫璋台东靠武岭门,北邻雪窦山,周边四明群山环绕,三面临水。整体建筑以徽派风格为底蕴,白墙黛瓦、错落有致;而布局设计则将苏式园林的精致典雅、曲径通幽的特点融入其中,亭台、花园,溪水和远山,完美诠释了紫璋台自然美和人工美的和谐统一。酒店共有别墅212栋,这里,311间全别墅套房星罗棋布,每一栋都精心设计,旨在为宾客带来极致的舒适与宁静。会议中心拥有最大宴会厅达到1600M²,总计3400M²的宴会和会议场地,可同时容纳1500个会务客人。酒店餐饮中心设有悦季全日制餐厅、紫云阁中餐厅和风格各异的包厢 15个。独立的康乐中心设有儿童乐园、室内泳池、健身房等功能。为了给光顾酒店的客人提供一站式的服务体验,酒店内还设有针对小车和大巴车的快慢充电桩。作为宁波新兴的休闲、康养度假酒店,紫璋台交通区位十分优越。距离雪窦山16分钟,弥勒圣坛8分钟,高速出入口4分钟,溪口站6分钟,宁波机场31分钟,距离上海虹桥也仅两个半小时车程,是长三角地区自驾出行和休闲旅游度假新的高端目的地选择。酒店建成后,我们将通过管理团队专业的运营和科学的管理,把紫璋台项目打造成奉化酒店业服务含“金”量最高的酒店。The Zizhangtai project is located in XikouTown, Fenghua District, a millennium old town in Ningbo known as the"hometown of Maitreya culture". The hotel is situated on the banks ofthe Jiuqu Shan River, known as the "East Zhejiang Tang Poetry Road".The cultural heritage of the Shanxi River Basin is profound. For over 2000years, its beautiful scenery and exquisite craftsmanship have attracted acontinuous stream of literati and poets from all dynasties, who have visitedand recited poems. Especially during the Tang Dynasty, many poets such as LiBai and Du Fu came to Shanxi to explore, leaving behind a large number oftimeless masterpieces. Some people say that Shanxi River is a stream with anextremely high amount of Tang poetry. Among the more than 2000 authors of Tangpoetry, one-fifth have visited here. After the Tang Dynasty, there werecountless literati and scholars who had visited Shanxi like crucian carpcrossing the river.To the east of Zizhang is the Wuling Gate,to the north is the Xuedou Mountain, surrounded by the Siming Mountains, andfacing the water on three sides. The overall architecture is based on theHuizhou style, with white walls and black tiles arranged in a staggered manner;The layout design incorporates the exquisite and elegant features of Su stylegardens, with winding paths leading to secluded surroundings. The pavilions,gardens, streams, and distant mountains perfectly interpret the harmonious unityof natural and artificial beauty of Zizhangtai.The hotel has a total of 212 villas, with311 all villa suites scattered throughout. Each building is carefully designedto bring ultimate comfort and tranquility to guests.The conference center has the largestbanquet hall of 1600M ², with a total of 3400M ² of banquet and conference venues, which can accommodate 1500conference guests at the same time. The hotel's catering center has a Yuejifull-time restaurant, a Ziyun Ge Chinese restaurant, and 15 private rooms withdifferent styles. The independent leisure center has functions such as achildren's playground, indoor swimming pool, and gym. In order to provide aone-stop service experience for hotel guests, the hotel also has fast and slowcharging stations for cars and buses.As an emerging leisure and wellness resorthotel in Ningbo, Zizhangtai has a very advantageous transportation location.Located 16 minutes from Xuedou Mountain, 8 minutes from Maitreya Shrine, 4minutes from highway entrance and exit, 6 minutes from Xikou Station, 31minutes from Ningbo Airport, and only a two-and-a-half-hour drive from ShanghaiHongqiao, it is a new high-end destination for self driving travel and leisuretourism vacation in the Yangtze River Delta region. After the hotel iscompleted, we will build the Zizhangtai project into the hotel with the highest"gold" content in Fenghua's hotel industry through professionaloperation and scientific management by our management team.
浙江省宁波市奉化区溪口镇
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