1. To establish an annual andfully integrated communications programme with measurable objectives,strategies and action steps, and monitor progress on a monthly basis.
建立年度完整的整合市场传讯计划,包括可测量的目标、策略和执行计划, 并每月检测其执行情况
2. To assist in the preparation,utilisation and update of an Annual Marketing Plan, broken down as necessary bydivision and/or department.
协助准备、使用和更新年度营销计划,按照部门分支尽量细节化
3. To measure, interpret,prioritise and evaluate the effectiveness of marketing communicationsactivities through an ROI analysis and adjust as necessary.
通过投入产出指数的分析来测量、解释、确定紧要次序并且评估市场传讯活动的效果,并且在必要时调整市场传讯策略
4. To develop and maintain activecontacts with the press and key media people, and evaluate all mediasolicitations and exposures.
开发并维持与媒体及其工作人员的积极联系,评估所有媒体要约和宣传
5. To monitor all currentattitudes and public statements concerning the hotel/complex in foreign andlocal media.
协助监测所有当前国外和本地公众对酒店的态度和评述
6. To maximise targeted publicityand coverage of the hotel/complex’s positioning, promotional programmes,corporate image building and other relevant activities.
确保酒店对有关定位、促销、公司形象和其他相关活动的适当到位宣传
7. To assess advertising needs andopportunities for the hotel and obtain initial approval of local media campaignproposals from the Director of Marketing and Chief Operating Officer.
评估酒店对广告的需求和发布机会、对于和当地媒体合作进行的活动需事先征得营销总监和首席运营官的同意
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宁波宁海假日度假酒店坐落于宁海温泉山脉的葱郁竹林之中,拥有110间客房,散布于宽敞的花园别墅内,别墅既可整栋预订,也可按单独套房预订。每间客房均配备室内天然温泉浴池,并设有专属家庭套房及宠物友好客房。您可在此品尝新鲜的海鲜及其他宁海当地特色美食,或在宁·全日餐厅享用不同烹饪风格的菜肴,亦可在墨香阁享受应季下午茶或晚间鸡尾酒。酒店的两间私密宴会厅是举办高端商务活动或社交聚会的理想场所。您可选择在室内或室外天然温泉浴池中放松身心,或在豪华水疗中心预约养生护理,度假酒店内的各项设施一应俱全。酒店内的儿童俱乐部及“儿童餐饮、住宿及玩耍”计划将确保全家人都能度过愉快时光。