新媒体文案专员
6.5千-9千
投递简历
发布于 12-19
新媒体文案专员
6.5千-9千
佛山 | 3年以上 | 本科 | 招1人
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职位描述

I.  General 

The Digital Content Officer’s main responsibilityis to grow the school brand visibility and online influence. In collaborationwith the team, the incumbent will oversee the creation and development of aneffective digital marketing strategy. The incumbent will be responsible ofcreating photo and video content, power-points for events, weekly updates, EDMsetc and support other AMC team members where needed.

 

II. Job Responsibilities 

Marketing (75%)

·       Promote the school brand by producing highquality videos on a weekly basis, including regular videos for school'sofficial channels and short videos for social media channels.

·       Create termly media plan.

·       Prepare termly video shooting schedule.

·       In collaboration with the team, build andexecute all marketing campaignsand event promotional plans.

·       Create Weekly Highlights videos.

·       In collaboration with the team, support the creationof video scripts that align with our overall digital marketing strategy andbrand guidelines.

·       Responsible for creating regular emailcommunication.

·       Research and report on competitors’ media strategy.

·       Liaise with outsourced digital marketing agency andoversee the optimisation of our digital marketing activities.

Events (15%)

·       Deal with outsourcing photo and video vendorswhen needed to ensure the quality of the production.

·       Prepare video playlist for admissions and marketingevents.

·       Prepare PPTs for marketing and admissions events.

·       Supporting the academic team in preparing PPTs and videos for parent events.

Administration(5%)

·       Process contracts with media channels andoutsourced photo and video vendors.

·       Support with regular staff photo taking.

Other (5%)

·       Support other AMC team members with design workand other tasks when required.

III. Qualifications, Knowledge,Skills and Abilities 

Essential

·       Bachelor’s degree andabove.

·       Creativethinking, have a keen sense of the hot topics in the market.

·       Strong photo and video editing skills. Familiaritywith using video-editing software is a must. Experience with handling videoproduction equipment.

·       Strong design skills and familiarity with using Adobe Illustrator, InDesign, Photoshop and Premiere (Applicantsshould attach a link to previous design portfolio).

·       Understanding of visual elements (layout,type and fonts) and attention to details.

·       Familiarity with usingmultimedia assets in digital marketing.

·       Experience with DigitalMarketing (SEO, SEM, website marketing, etc...)

·       Strong communication skills.

·       Working experience in a new media company,marketing, or international education preferred.

·       Native Chinese speaker with good command ofwritten and spoken English preferred.

其他要求
语言能力:英语-熟练
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公司地址
佛山市禅城区景平路26号1-7座
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  • 教育/培训--教育/院校
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
佛山市霍利斯外籍人员子女学校作为禅城区内唯一一所国际学校,在过去三年的创办及运营中,以其高质量的教学水平著称,已成为大湾区一流国际教育的标杆。在Arden女士的带领下,学校于2023年获得英国国际学校理事会的高阶认证,是广东省内第一所且唯一一所获得此荣誉的学校,认证学校的办学水平全面达到英国本土私立学校的标准。学校在校人数以每年30%的平均速度增长,远超国内国际学校平均数据一倍。学校师资团队强劲,90%为英国籍教师,平均教龄达到15年。此外,佛山霍利斯已获得剑桥大学国际考评部和英国培生爱德思考试局的授权认证。学校学术成绩出众,2024年学生在IGCSE考试中取得A*-A的比例为52%,远超英国21.7%的平均水平。2024届毕业生更是获得世界一流大学的青睐,取得了包括伦敦帝国理工学院、伦敦大学学院(UCL)、杜伦大学、香港科技大学、香港理工大学和伦敦艺术大学等名校录取。佛山霍利斯重视全人教育,艺术和音乐蓬勃发展;校内的霍利斯画廊将于本月中旬正式开幕,成为本地社区的艺术中心。Arden女士的愿景是让学校能够成为中西文化传播的桥梁,因此坚持将中文作为核心学科,每年举办各种中国传统节日庆祝活动,鼓励学生传承非遗文化,学校更成功承办了多次粤港教育交流活动。
佛山市禅城区景平路26号1-7座
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