市场战略规划
- 制定酒店市场营销战略,结合市场动态、竞争态势和酒店自身定位,确定目标市场与营销方向,如针对商务旅客或旅游度假人群推出不同营销方案。
- 进行市场调研,收集分析同行业、竞争对手及潜在客户信息,预估市场趋势,为酒店决策提供依据。
销售管理
- 领导销售团队完成销售目标,分解目标并监督实施,如将年度客房销售任务分配到季度、月度,落实到每个销售人员。
- 开拓新客户、维护老客户关系,包括与大型企业、旅行社、会议策划公司等合作,争取更多订单和长期合作机会。
营销活动策划与执行
- 策划、组织酒店营销活动,如主题晚宴、节假日促销等,提升酒店知名度和吸引力。
- 利用多种渠道营销,包括线上(官网、社交媒体等)和线下(广告、参加展会等),有效宣传酒店产品和服务。
收益管理
- 负责酒店收益管理,根据市场需求、预订情况和竞争对手价格调整房价策略,平衡出租率和平均房价,实现收益最大化。
- 分析预测经营数据,为酒店预算和定价提供数据支持。 部门协调与沟通 - 与酒店其他部门(前台、客房、餐饮等)沟通协作,确保销售承诺能有效落实,如及时将团队入住信息告知客房部,保证服务质量。
- 参与酒店行政会议,汇报销售市场工作进展,提出建议并协同各部门工作。
上海松江温德姆花园酒店依托G60科创走廊的优越区位,拥有便捷的交通连接,无论是周边核心景区如佘山、欢乐谷、辰山植物园,还是松江大学城和远程的虹桥交通枢纽、国家会展中心,均可快速抵达,为商务、旅游和休闲活动提供了极大的便利。酒店的服务项目包括客房、会议、餐饮等,预计建设150间左右豪华特大客房、套房以及特色家庭套房。酒店将“回归自然"作为设计理念,打造一片宜人的都市绿洲。The Wyndham Garden Hotel Shanghai Songjiang relies on the superior location of the G60 Science and Technology Innovation Corridor, with convenient transportation connections. Whether it is the surrounding core scenic spots such as Sheshan, Happy Valley, and Chenshan Botanical Garden, or the Songjiang University City and the remote Hongqiao transportation hub and National Convention and Exhibition Center, they can be quickly reached, providing great convenience for business, tourism, and leisure activities. The hotel's service offerings include guest rooms, meetings, catering, etc. It is expected to build around 150 luxurious king rooms, suites, and specialty family suites. The hotel adopts the design concept of 'returning to nature' to create a pleasant urban oasis.上海松江温德姆花园酒店位于虹桥商务区、松江区、闵行区、青浦区中心区位,有着得天独厚的交通优势:-地铁: 12号线西延地铁站 0.1km -公路: 紧邻沪松公路 、莘砖公路 -机场:上海虹桥机场 13km-展会: 国家会展中心 15kmThe Wyndham Garden Shanghai Songjiang is located in the central area of Hongqiao Business District, Songjiang District, Minhang District, and Qingpu District, with unique transportation advantages:-Subway: Line 12 West Extension Subway Station 0.1km-Highway: Adjacent to Husong Highway and Shenzhuan Highway-Airport: Shanghai Hongqiao Airport 13km-Exhibition: National Convention and Exhibition Center 15km上海松江温德姆花园酒店位于上海车魔方配套项目于上海G60科创长廊内,毗邻松江区洞泾镇核心区;由上海车魔方商业经营管理有限公司运营管理;是政府重点支持与培育的新能源汽车产业园项目;是中国汽车流通协会,中国新能源汽车分会共同打造的全国首家新能源汽车行业示范基地;是上海首座新能源汽车全品牌一站式全新汽车文化体验地。The Wyndham Garden Shanghai Songjiang is located within the G60 Science and Technology Innovation Corridor of the Shanghai Magic Cube Automobile Park Supporting Project, adjacent to the core area of Dongjing Town in Songjiang District; Operated and managed by Shanghai Magic Cube Automobile Park Commercial Operation Management Co., Ltd; It is a new energy vehicle industry park project supported and cultivated by the government; It is the first national demonstration base for the new energy vehicle industry jointly established by the China Automobile Circulation Association and the China New Energy Vehicle Branch; It is the first one-stop new car culture experience venue for all new energy vehicle brands in Shanghai.上海松江温德姆花园酒店预计开业时间为2025 年第二季度,欢迎有志之士加入筹开团队!The Wyndham Garden Hotel Shanghai Songjiang is expected to open in the second quarter of 2025, and we welcome ambitious individuals to join the pre-opening team!