职位福利
- 五险一金
- 包吃包住
- 带薪年假
- 年底花红
- 人性化管理
- 管理规范
- 岗位晋升
- 技能培训
职位描述
Assist the Director of Marcom in jointly formulating the annual and quarterly marketing media strategic plans and goals based on the hotel's overall strategy and market dynamics.
协同市场传讯总监,依据酒店整体战略和市场动态,共同制定年度、季度市场传媒战略规划与目标。
Maintain close communication and collaboration with other departments, collect business demands and information from each department, integrate and formulate targeted market communication strategies, and assist in the overall communication and development of the hotel.
与其他部门保持密切沟通与协作,收集各部门业务需求和信息,整合制定针对性的市场传讯策略,助力酒店整体传播发展。
Be responsible for the creative conception and review of brand communication content, including promotional poster design, video script, etc., to ensure that the communication content is in line with the brand image and communication standards, and is attractive and infectious.
负责品牌传播内容的创意构思与审核把关,包括宣传文案、海报设计、视频脚本等,确保传播内容符合品牌形象与传播目标,且具备吸引力和感染力。
Assist the Director of Marcom in supervising the execution process of brand communication activities, follow up on the activity effects in a timely manner, collect market feedback, evaluate the activity effectiveness based on data analysis, summarize experiences, and provide a basis for the subsequent optimization of brand communication strategies.
协助市场传讯总监监督品牌传播活动的执行过程,及时跟进活动效果,收集市场反馈,基于数据分析评估活动成效,总结经验教训,为后续品牌传播策略优化提供依据。
Expand and maintain extensive and high-quality media resources, covering both traditional media (newspapers, magazines, TV stations, etc.) and new media (social media, industry websites, self-media, etc.), establish long-term and stable cooperative relationships with media, and create a favorable media public opinion environment.
拓展并维护广泛且优质的媒体资源,涵盖传统媒体(报纸、杂志、电视台等)和新媒体(社交媒体、行业网站、自媒体等),与媒体建立长期稳定的合作关系,营造良好的媒体舆论环境。
Assist the Director of Marcom in arranging the reception of media visits, interview arrangements, and the release of press releases, etc., to ensure that the company's information is accurately and promptly conveyed to the media and the public, and to enhance the hotel's exposure and positive image in the media.
协助市场传讯总监安排媒体来访接待、采访安排、新闻稿件发布等工作,确保公司信息准确、及时传达给媒体与公众,提升酒店在媒体端的曝光度与正面形象。
Assist in planning and organizing various public relations activities, such as new product launches, media meetings, and customer appreciation events. From the pre-event preparations (including theme planning, venue reservation, and guest invitation) to on-site execution, and then to the post-event summary and review, fully assist in controlling the event process and quality.
协助策划并组织各类公关活动,如新品发布会、媒体见面会、客户答谢会等,从活动前期筹备(包括活动主题策划、场地预订、嘉宾邀请等)到活动现场执行,再到后期总结复盘,全程协助把控活动流程与质量。
Assist in the training and daily management of the team, guide and cultivate team members, enhance the overall business capabilities and professional qualities of the team, and promote communication and growth among team members; Pay attention to the career development needs of team members and provide timely feedback to the Director of Marcom.
协助培训与日常管理团队工作,指导和培养团队成员,提升团队整体业务能力与专业素养,促进团队成员之间的交流与成长;关注团队成员职业发展需求,并及时与市场传讯总监反馈。
Flexible working requirements: Accept reasonable changes and supplements to the job description by the department, and complete other reasonably arranged tasks.
弹性工作要求:接受部门对职位描述的合理变更与补充,完成委托的其他合理安排的工作任务。
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公司地址
福建省厦门市翔安区
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