Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.
The position purpose comprises the key objectives for the position, and functions that this position is responsible for on a day-to-day basis. TheDirector of Global Sales – China is responsible for leading the China Global Sales Office (GSO) sales function and driving business from the China market across the entire Minor Hotels global portfolio and all brands. Reporting
directly to the Head of Commercial – Greater China, the role leads the development and execution of China sales strategies, with Luxury and MICE as the primary focus, while also covering Corporate, Leisure and key Travel Trade segments. The position is accountable for strategic account development, new high-value business opportunities, measurable revenue and room night contribution, and the leadership and development of the China GSO sales team.
The role requires a high degree of independence, initiative and ownership, with the ability to identify opportunities, develop strategies and drive execution with limited supervision.
Key accountabilities represent the expected key outputs and end results of the position. This is not an exhaustive list of responsibilities.
• Lead the China GSO team and develop the overall China sales strategy in alignment with Minor Hotels’ global and Greater China commercial priorities.
• Drive measurable revenue and room night contribution from China across the entire
Minor Hotels global portfolio and all brands, with Luxury and MICE as the primary strategic segments.
• Develop and execute segment and account strategies across Luxury Leisure, MICE, Corporate, Leisure and key Travel Trade channels.
• Personally manage selected strategic and high-value accounts, build senior-level client
relationships, and develop new high-quality business opportunities.
• Build and maintain strong relationships with luxury travel networks, MICE agencies and
associations, TMCs, corporate accounts, tour operators, airlines, tourism boards and other strategic partners.
• Identify new demand, feeder markets and business opportunities and convert them into
qualified leads, confirmed production and measurable commercial results.
• Monitor account production, business conversion, pipeline, ADR, room nights and revenue
performance against agreed targets; develop recovery and action plans where required.
• Drive cross-selling across Minor Hotels’ global portfolio and connect China demand
with priority hotels, brands and destinations.
• Act as a key China GSO commercial contact for Minor Hotels’ hotels and work closely with
General Managers, Commercial Leaders and Directors of Sales & Marketing on China business opportunities.
• Support priority hotels with China market insights, account opportunities, sales leads,
sales missions, roadshows, client events, familiarization trips and other targeted commercial activations.
• Provide regular China market intelligence covering customer trends, competitor activity, outbound travel patterns, destination demand, air connectivity and emerging opportunities, translating insights into actionable recommendations.
• Represent the China market in hotel business reviews, budget discussions and commercial
planning where required.
• Lead, coach and develop the China GSO sales team; establish clear account ownership,
individual and team KPIs, and regular pipeline and performance reviews.
• Operate with a high level of independence and ownership, proactively setting priorities, identifying solutions and driving execution without requiring day-to-day supervision. 
• Maintain accurate and timely reporting on sales activities, account performance, pipeline, market trends and associated action plans.

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