Primary Responsibilities主要职责
1.Responsible for developing and implementing digital marketing strategies for hotels, enhancing brand online exposure and market influence;
负责制定并执行酒店数字营销战略,提升品牌在线曝光度和市场影响力;
2.Manage the content planning and operation of the hotel's official website, social media platforms (WeChat, Weibo, Xiaohongshu, etc.), and OTA channels;
管理酒店官网、社交媒体平台(微信、微博、小红书等)及OTA渠道的内容策划与运营;
3.Plan and implement online marketing activities, including but not limited to promotional activities, brand partnerships, KOL promotions, etc., to increase customer conversion rates;
策划并实施线上营销活动,包括但不限于促销活动、品牌合作、KOL推广等,以提升客户转化率;
4.Monitor and analyze digital marketing data (such as traffic, conversion rates, user behavior, etc.), regularly submit performance reports and provide optimization suggestions;
监测和分析数字营销数据(如流量、转化率、用户行为等),定期提交效果报告并提出优化建议;
5.Coordinate internal teams (such as design, sales, and operations) and external partners to ensure the smooth execution of marketing activities;
协调内部团队(如设计、销售、运营)及外部合作伙伴,确保营销活动的顺利执行;
6.Track industry trends and competitor dynamics, adjust marketing strategies in a timely manner to maintain market competitiveness;
跟踪行业趋势和竞争对手动态,及时调整营销策略以保持市场竞争力;
7.Manage digital marketing budgets to ensure efficient utilization of resources.
管理数字营销预算,确保资源的高效利用。
Knowledge and Experience知识和经验
1.Familiar with the field of digital marketing, possessing professional knowledge in social media operations, content marketing, etc;
熟悉数字营销领域,具备社交媒体运营、内容营销等专业知识;
2.Excellent copywriting and creative planning skills, able to independently complete marketing plans;
优秀的文案撰写能力和创意策划能力,能够独立完成营销方案;
3.Proficient in using data analysis tools and able to make data-driven decisions;
熟练使用数据分析工具,能够通过数据驱动决策;
4.Having good communication skills and teamwork spirit, able to efficiently coordinate multiple resources;
具备良好的沟通能力和团队协作精神,能够高效协调多方资源;
5.Those with knowledge of the hotel industry or high-end service industry are preferred;
对酒店行业或高端服务行业有了解者优先;
6.Result oriented, able to withstand work pressure and adapt to fast-paced work environments.
结果导向,能够承受工作压力并适应快节奏的工作环境。
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台州天台美爵酒店坐落于以国清寺、天台山闻名的天台县,处于天台核心地标-总部经济大楼的最佳位置,景观视野极佳,楼下即为风景旖旎的始丰湖公园,距离国清寺等核心景区15分钟车程以内。酒店所在的天台总部经济大楼是一个地标级综合体项目,有配套的商业广场、写字楼、公寓等,酒店位于项目顶部的30-39层。39层为一个空中酒吧,提供高空下午茶,晚上提供特调鸡尾酒、威士忌、精酿啤酒,及各类特色小食、Tapas等,伴以现场乐队表演;38层为全日餐厅,提供具本地特色的自助早餐,周末海鲜自助晚餐,特色西餐零点等;37层为行政酒廊,为各类VIP客人提供专属服务;3层为酒店的宴会区域,面积约1200平米,有两个多功能厅及两个会议室;可承接各类会议、团队活动、各类用餐、婚宴等;2层为酒店的娱乐活动区域,有专业的健身中心,儿童乐园,棋牌室,观影室,斯诺克桌球等;1层为酒店大堂区域,前台接待、礼宾部及大堂吧均位于此楼层。台州天台美爵酒店作为天台首家高端国际品牌酒店,致力于为宾客提供高品质的客房、餐饮产品及服务,提升本地整体的服务水准。酒店计划于2026年元旦期间试营业,诚邀各位精英人士加入!