1、至少8年奢华酒店、公关公司或高端消费品行业经验,3年以上管理岗位经验
2、本科及以上学历,市场营销、传播、新闻或相关专业;硕士优先
3、具备头部媒体关系管理经验,擅长在微信、微博、小红书、脸书、Ins等平台策划爆款传播
4、精通结合国际品牌标准与中国高净值客群需求的奢华叙事策略
5、擅长品牌声誉维护及高风险事件的快速应对策略
6、适应多元文化团队协作,协调国际品牌标准与本土化需求
7、熟悉SEO/SEM优化、内容分析工具及客户关系管理系统
8、拥有上海本地奢华媒体、KOL及政府/社区资源网络
9、深刻理解上海奢华酒店行业格局,包括竞品动态
1. Minimum 8 years in luxury hospitality, PR agencies, or premium consumer brands,
with 3+ years in aleadership role
2. Bachelor’s degree in Marketing, Communications, Journalism, or related field;
Master’s degree preferred
3. Proven ability to managetop-tier media relationships and drive viral campaigns on
platforms likeWeChat, Weibo, Red Book, Facebook, Instagram, etc
4. Skill in crafting luxurynarratives that align with global brand standards while
resonating with Chinese high-net-worth audiences
5. Expertise in reputation protection and rapid response strategies for high-stakes
scenarios
6. Ability to navigate multicultural teams and global-local brand balance
7. Familiarity with SEO/SEM,content analytics tools, and CRM systems
8. Established connectionswith Shanghai-based luxury media, KOLs, and
government/community stakeholders
9. Deep understanding ofShanghai’s luxury hospitality landscape, including competitor
dynamics
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上海前滩华尔道夫酒店是该品牌在上海崭新落地的标志性酒店,位于充满活力的前滩源。由香港郑中设计事务所(CCD)操刀室内设计,KPF担纲建筑设计,坐拥得天独厚的一线滨江景观,204间宽敞客房及套房以52平方米起的空间尺度重新定义都市奢华。97%的客房配备私人阳台,90%的客房可饱览浦江及西岸美景,为宾客提供私密而开阔的都市栖居体验。在这里,宾客既能享受远离尘嚣的静谧时光,又可通过酒店2层连廊便捷抵达前滩友城公园的滨江步道,步行可达东方体育中心的运动场馆,感受都市活力与自然之美的完美融合。在餐饮体验方面,上海前滩华尔道夫酒店秉承1893年纽约华尔道夫酒店的美食创新精神,精心打造多元餐饮体验:品牌标志性的Peacock Alley羿庭延续经典下午茶传统,位于顶层的特色中餐厅福承呈现地道闽南风味,坐拥天际线景观,更有西餐厅以及仅限预约的星宴,为宾客带来味觉与文化的双重享受。此外,酒店还设有24小时健身中心及专业水疗中心,提供Watsu水下指压按摩护理项目,为宾客提供全方位的新颖焕活体验。酒店拥有1,245平方米的会议设施,其中包含一个745平方米的大宴会厅。无论是奢雅的婚礼还是高端商务会议,这里都是举办难忘聚会的理想场所。The Waldorf Astoria Shanghai Qiantan isthe brand's newly unveiled iconic hotel in Shanghai, nestled in the vibrantQiantan area. Featuring interior design by CCD and architectural design by KPF,the hotel boasts a privileged frontline riverside location. Its 204 spaciousguest rooms and suites, starting from 52 square meters, redefine urban luxury.With 97% of rooms offering private balconies and 90% providing breathtakingviews of the Huangpu River and the West Bund, guests are treated to anexclusive and expansive urban retreat. Here, visitors can enjoy serene momentsaway from the hustle and bustle. A short walk to the Oriental Sports Centerallows guests to experience the perfect blend of urban energy and naturalbeauty.In terms of dining, the Waldorf AstoriaShanghai Qiantan upholds the culinary innovation spirit of the original WaldorfAstoria New York from 1893, offering a diverse gastronomic experience: thebrand’s signature Peacock Alley continues the tradition of classic afternoontea, while the top-floor specialty Chinese restaurant, Fu Cheng, showcasesauthentic Fujian cuisine against a stunning skyline backdrop. The hotel alsofeatures a Western restaurant and an exclusive Starlight Room available byreservation, delivering a dual feast of taste and culture. Additionally, thehotel houses a 24-hour fitness center and a Waldorf Astoria Spa, offeringunique treatments like Watsu water massage therapy for a comprehensiverejuvenating experience.With 1,245 square meters of meetingfacilities, including a grand 745-square-meter ballroom, the hotel is an idealvenue for unforgettable gatherings, whether for elegant weddings or high-endcorporate events.