OTA Channel Optimization & Review Management Maintain and optimize policies across major OTA channels, evaluate, analyze, and monitor performance to achieve hotel occupancy and revenue growth targets. Develop and promote tailored products aligned with key seasonal/event-driven opportunities. Oversee online review management to enhance brand reputation and customer satisfaction.
·对各大OTA渠道政策维护及优化,效果评估、分析、监测以达到酒店产量提升目标,结合重要节点进行产品策划与推广,负责线上评论维护。
Based on the annual brand strategy, develop annual, quarterly, and monthly marketing plans for stores, including but not limited to offline key brand initiatives and online communication campaigns, and prepare corresponding budget allocations accordingly. Effectively drive plan execution and take full responsibility for outcomes and data performance.
·结合品牌年度策略,拟定门店年/季/月度营销规划,包括但不限于线下重点品牌行动、线上传播规划等,并结合计划进行相关预算编制;有效推进规划执行,对结果与数据负责。
Leveraging local culture and brand identity, actively seeking and promoting collaborative initiatives between stores and cross-category brands to deepen their unique character and experiential differentiation.
·结合在地文化与品牌特质,积极寻求并推动门店与跨界品牌的联动合作,进一步强化其独特调性与沉浸式体验。
Deeply understand the brand's tone and unique characteristics, and work closely with the headquarters brand team to manage social media operations at the city and store levels (e.g., Xiaohongshu, WeChat groups, short video platforms, Dianping, etc.). This includes content planning and creation, account maintenance, fan engagement, and maintaining an active presence across all platforms.
·深度理解品牌调性与特色,与总部品牌部紧密合作,负责城市和酒店层级的社交媒体矩阵(如小红书、社群、短视频、大众点评等)运营工作,包括内容企划与创作、账号更新维护、粉丝互动等,持续保持平台活跃度。
Assist the brand headquarters in building strong media relations, monitor public sentiment in a timely manner, establish a prompt reporting mechanism with the headquarters, and maintain brand and store reputation.
·协助品牌总部发展良好的媒体关系,及时关注舆情,与总部形成及时汇报机制,保证品牌与门店美誉度。
Design and produce hotel and marketing collaterals, gifts, etc. per brand standards; gradually build store brand asset libraries (including but not limited to photos, videos, 360° space displays, service process demos, etc.) and ensure copyright compliance.
·根据品牌标准,设计制作酒店和市场推广相关的宣传物料、礼品等;逐步建立酒店品牌素材库,包括但不限于照片、视频、360°空间展示、服务流程演示等多元素材,对版权合规性负责。
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QUEST 1988年在墨尔本成立,目前项目遍布澳洲、英国等220个国家/地区。QUEST既是高品质公寓酒店,又代表着一种独特的生活方式,我们以公寓为枢纽,链接餐饮、零售、休闲、艺术等多业态,融入当地特色文化,为住客打造在家之外的第二居所,无论长租或短暂停留,随遇而安,尽享在地意趣。2024年10月23日,凯德投资旗下雅诗阁中国与锦江 酒店(中国区)宣布成立合资公司,双方将依托锦江酒店遍及全国的属地化开发团队和 强大供应链平台,快速推动QUEST品牌在中国落地,并为后续项目拓展提供有力支持。同时,借助雅诗阁中国在高端服务公寓和公寓酒店领域多年的深耕经验,将QUEST打造成高品质的酒店及服务公寓融合的品牌。长沙格诗庭酒店及服务公寓是QUEST品牌在中国的旗舰店紧邻古开福寺,步行可达湘江风光带和1号线地铁开福寺站, 周边环绕华创国际广场、 新时代广场、富兴世界金融中心 等繁华商圈 商务休闲无缝衔接 近享湖南省博物馆、 三馆一厅等文化地标 。