• 五险一金
• 补充医疗保险
• 意外险
• 12%公积金

职位概述 | Position Overview
负责 TUI Hotels & Resorts 大中华区酒店的整体市场工作，重点提升品牌知名度、市场影响力、数字传播能力及宾客互动。
该职位负责区域层面的品牌营销、数字营销、社交媒体、内容营销、公关传播、酒店推广活动及市场合作，并指导各酒店 Marketing 团队制定和执行本地市场计划。
The Regional Marketing
Director is responsible for leading the overall marketing function for TUI
Hotels & Resorts across Greater China, with a strong focus on brand
awareness, digital presence, content, communications and guest engagement.
The role leads brand
marketing, digital marketing, social media, content, PR, hotel marketing
campaigns and marketing partnerships, while supporting property teams in
developing and executing effective local marketing plans.
主要职责
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制定并执行大中华区整体市场策略及年度 Marketing Plan；
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负责区域品牌推广，持续提升 TUI 旗下酒店品牌在中国市场的知名度及影响力；
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管理并指导各酒店制定年度及月度 Marketing Calendar；
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负责微信公众号、微信视频号、小红书、抖音等主要平台的市场策略；
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建立高质量的酒店图片、短视频及内容体系，提升酒店内容传播能力；
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策划酒店开业、餐饮、节庆、婚礼、亲子、度假体验及目的地相关市场活动；
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负责 PR、媒体、KOL/KOC、Influencer 及品牌跨界合作；
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推动酒店充分利用本地资源、目的地特色及社区活动进行品牌传播；
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审核和提升各酒店市场宣传资料及对外传播内容；
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管理区域 Marketing Budget，并关注投入产出效果；
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建立 Marketing KPI，包括品牌曝光、内容触达、互动率、粉丝增长、网站/平台流量、活动效果及媒体曝光等；
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定期对各酒店 Marketing 表现进行评估，并推动改进；
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培训和指导酒店 Marketing 团队，提高整体专业能力及执行效率；
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与 TUI 全球及区域 Brand、Digital、PR 和 Operations 团队保持紧密合作;
Key Responsibilities
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Develop and execute the overall
regional marketing strategy and annual marketing plan for Greater China;
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Strengthen the awareness and
positioning of TUI hotel brands in the China market;
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Lead and review annual and
monthly marketing calendars across the hotel portfolio;
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Drive marketing strategy across
WeChat, WeChat Channels, Xiaohongshu, Douyin and other relevant digital
platforms;
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Build strong visual, video and
content capabilities across the hotels;
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Develop campaigns around hotel
openings, F&B, festive seasons, weddings, family experiences, leisure
activities and destinations;
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Lead PR, media relations,
KOL/KOC and influencer engagement, as well as brand collaborations;
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 Leverage destination stories, local
communities and partnerships to strengthen hotel visibility;
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Ensure the quality and brand
consistency of hotel marketing materials and external communications;
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Manage regional marketing
budgets and evaluate marketing effectiveness;
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Establish clear marketing KPIs
covering reach, engagement, audience growth, traffic, campaign performance and
media exposure;
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Regularly review property-level
marketing performance and drive improvement;
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Coach and develop hotel
marketing teams and strengthen execution at property level;
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Work closely with TUI’s global and
regional Brand, Digital, PR and Operations teams;
任职要求
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8年以上酒店、旅游、生活方式或消费品牌市场经验，有区域管理经验优先；
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熟悉中国酒店及旅游市场；
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深度了解微信、视频号、小红书、抖音等中国数字及社交媒体平台；
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具备较强的品牌、内容、数字营销及PR能力；
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对图片、视频及品牌视觉具有较高的审美和判断能力；
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有酒店开业及大型 Marketing Campaign 经验；
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能够同时管理多家酒店和多个项目；
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数据导向，能够通过 KPI 衡量市场营销效果；
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Hands-on，能够深入酒店指导团队并推动执行；
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优秀的沟通、团队管理及跨部门协作能力；
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中文流利，具备良好的英文工作能力。
Qualifications:
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8+ years of marketing
experience in the hospitality, travel, lifestyle, or consumer brand sectors;
regional management experience preferred.
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Deep
understanding of the China hotel and travel market.
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In-depth
knowledge of Chinese digital and social media platforms, including WeChat,
WeChat Channels, Xiaohongshu, Douyin, and others.
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Strong
capabilities in brand strategy, content creation, digital marketing, and PR.
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Excellent
aesthetic judgment and a keen eye for photos, videos, and brand visuals.
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Proven
experience in hotel openings and large-scale marketing campaigns.
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Ability to
manage multiple hotels and projects simultaneously.
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Data-driven
mindset with the ability to measure marketing effectiveness through KPIs.
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Hands-on
approach — able to guide hotel teams on-site and drive execution.
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Strong
communication, team management, and cross-functional collaboration skills.
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Fluent in
Chinese, with good working proficiency in English.

途易酒店集团是途易旗下的全球性酒店业务，在全球拥有超过 460 家酒店，分布在全球热门旅游度假胜地，为客户提供高品质服务，并始终坚持可持续发展战略。作为全球领先的休闲酒店品牌，途易酒店集团通过自有资金和途易全球酒店基金会的资金，结合委托管理和特许经营的方式实现酒店投资组合的稳步扩张。12个差异化核心品牌是我们的主要增长驱动力，覆盖休闲酒店市场的各个领域，从经济型到豪华型。从成熟的合资品牌到全新设计的酒店体验，途易酒店集团满足多样化的度假需求，并确保宾客拥有难忘的住宿体验。