1. To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing
树立饭店良好形象并与公众(卖主、供应商、客户及社会)建立良好的关系
2. Director of Marketing & Communication performs her duties within the framework defined by the Banyan Tree Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing
遵循集团和下属酒店所列的各项规定及本酒店的规章制度,在市场销售总监具体指导下,履行自己的职责
3. Draws up the Public Relation action, advertising and media plan on an annual basis for the hotel
每年为饭店制定公关及媒体宣传计划
4. Organize regular visits by professional persons from the media and members of the trade to the hotel
定期组织新闻界和商界人士参观饭店
5. Ensures that stationary and printed items are standardized and conforms to the Banyan Tree standards
确保所有文具和印刷品完全符合集团标准
6. Ensure optimum publicity is created for all major hotel happening
饭店的每次宣传都有助于为饭店建立良好的声望
7. Supervise taking of photographs and prepare news release of events undertaken by the hotel
管理有关为饭店拍照撰写的新闻事宜
8. Organizes both internal and external PR and digital Marketing activities. e.g. inter-departmental or in-house activities
组织店内外公关活动及渠道市场推广活动。
9. Maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel
与国内外新闻界人士以及饭店其他有潜力客户保持联系
10. Maintains contact, coordinates with all other departments of the hotel, and may have contact with other Marketing Managers at a regional level. Ensures the smooth operation of the PR and Marketing head office.
保持与饭店其他部门的联系与合作,同时与本地区其他市场经理保持联系。还要确保本部门运作正常
11. Special projects / ad-hoc assignments as and well assigned.
特别项目/广告安排。
12. Prepares monitors and controls the Media annual budget and ensure every PR and marketing activity has the max effect.
掌握和控制酒店公关年度预算并确保每个酒店公关及市场活动能够发挥最大效用。
13. Maintains the utmost confidentiality and discretion when handing business affairs.
在处理业务时最大限度的保守机密并小心谨慎。
14. Monitors awareness of competitor activities and use information when developing strategies
充分了解竞争对手的情况,根据市场需要不断革新公关策略
15. Storing and keeping all confidential information.
保存和保守所有机密信息。
16. Observe the Labor Law.
遵守劳动法有关规定。
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台州华鸿铂尔曼酒店是由华鸿嘉信控股集团投资、法国雅高集团管理的高端五星级商务酒店,坐落于台州椒江区江岸尚城 “一江两岸” 核心滨江总部集聚区,依托约 205 米城市地标 “台州之眼” 综合体打造。酒店总建筑面积约 5 万平方米,规划各类高端客房近 200 间,配备一线江景客房、无柱式大宴会厅、多功能会议中心、中餐包厢、全日制西餐厅、行政酒廊、室内恒温泳池、健身中心及 SPA 等完善设施,集商务会议、高端宴请、城市度假、政务接待于一体,定位为台州滨江地标级高端商务酒店,将成为区域高端商务与宴会接待的核心标杆。