MARCOM Manager
1万-1.3万
投递简历
发布于 05-08
MARCOM Manager
1万-1.3万
杭州 | 3年以上 | 本科 | 招1人
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KEY DUTIES AND RESPONSIBILITIES

Please notethat this is not an exhaustive list of everything that needs to be done.  Amanfayun employees always find new ways tolook after the business, their guests, and their colleagues.   Within this, the key responsibilities forthis position are:
Develop the PR strategy for the hotel,obtaining approval from operational and functional leads, and then overseeingthe implementation of the approved strategy.
Create the annual business plan andbudget for the hotel within the scope of this role.
Act as spokesperson for the hotel.
Seek out opportunities forsponsorship, events and partnerships and cross-promotions both locally andinternationally, for the benefit of the hotel.
Create and maintain therelationships with the key stakeholders (including airlines, tourismauthorities, owners & business partners) required to ensure the delivery ofthe PR strategy.
Develop strategic & tactical PRcampaigns throughout the year.
Be aware of activities in the hotel(F&B promotions, VIP arrivals, new appointments or promotions ofassociates) that should trigger media interest – compile annual calendar ofevents and updates these quarterly.
Manage site inspections for mediabusiness partners including travel industry, media, groups (with support of GMand other DH where appropriate). Actively participate in client familiarization trips, site inspections,PR trips as required to meet the public relations targets of the hotel.
Liaise with property MARCOM tocoordinate the production of all promotional materials for the hotel.   Prepare and update the resorts’ media andsales kits and collateral to be ready for media.
Provide monthly updates on publicrelations activities, market intelligence including competitor activities anddestination events or changes.
Assist colleagues in matterspertaining to public relations to support sales and marketing, F&B,employee relations, and community affairs. Liaise effectively with all operational colleagues and other properties,providing support and information to ensure accurate delivery of our brandpromise.
In line with Group guidelines andGroup PR network, assist media inquiries and media visits.
In line with Group guidelines andGroup Communication network, prepare contents for communication for the entireResort.
In line with Group guidelines andGroup Marketing network, create collaterals in required languages.
Assist Sales/Rooms/F&B/Spa andother departments in developing products and collaterals.
Ensure Village communityrelationships (temples, outsourced outlets, etc).
Plan and curate seasonal artexhibitions at Fayun Place.
Plan and organize functions andevents at Fayun Place.
Represent or assist General Managerin representing the entire Resort in public speech/presentation in requiredsituations.
On daily basis and on requiredsituations, continuously endeavour useful resources for the entire Resort inall required areas.
Specific Job Knowledge, Skill and Ability
* Chinese Major preferred;
* Creative writing skills;
* Extensive knowledge of Ad. / Media Planning and printing/ production process;
* PC knowledge: Word, Excel, Web and basic knowledge of Desktop Publishing System;
* Organized, detail-oriented and with good administrative skill;
* Good contacts with local press.

其他要求
语言能力:英语-熟练
计算机能力:熟练
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公司地址
杭州西湖风景名胜区西湖街道法云弄22号
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职位联系人
Joyce Xu 徐女士
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 私营.民营企业
    企业性质
杭州法云安缦位于西湖西侧的山谷之间,距杭州市中心20分钟车程。沿路两旁竹林密布、草木青翠,经过植物园和西湖内部水路,便来到天竺寺和天竺古村落。法云安缦即座落于天竺古村另一侧,北高峰之麓,毗邻灵隐寺和永福寺。此处包括周围茶园在内,占地面积共计14公顷;共有47处居所,始建于唐朝,曾为附近茶园村民所住。  杭州法云安缦之侧,紧邻灵隐寺的是永福寺;上至山腰,便是韬光寺观海楼,越过群山翠谷,远眺西湖和杭州城,湖光山色,尽收眼底。灵顺寺位于北高峰之巅,为杭州制高点,拥有1,600年历史,此地烟火袅袅,香客络绎不绝,祈求财源滚滚。沿着梅灵北路,在转往法云安缦的另一个方向有一条走道,是最初的天竺(古代中国称印度为天竺)朝圣之路,连接着上中下三座天竺寺。  在浓荫掩映、翠竹环绕之间,经由一条窄道前行便至法云安缦的接待总台,由此沿一条幽径即可通往度假酒店的主干道—法云径。法云径连接所有客房(庭院住宅)和酒店设施。这里的住宅可追溯至百年以前,如今以传统作法和工艺修缮一新,砖墙瓦顶,土木结构,屋内走道和地板均为石材铺置。法云径总长600米,亦通往酒店餐厅、茶室、精品店和若水寮。  杭州法云安缦东侧有一条小溪由南而北缓缓流经,它曾经是古村落日常生活的聚集地,村民们在茶园辛勤劳作了一天,午后便汇集于此,沐浴更衣,闲聊畅谈。 
杭州西湖风景名胜区西湖街道法云弄22号
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