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The Cluster Director of Digital Marketing is responsible for the strategy, collaboration, planning and execution of digital product development activity in Grand Hyatt Hangzhou and Park Hyatt Hangzhou.
Act as a mediator between the regional consumers and the technical teams, communicating consumer needs and translating those needs into new product features.
Building relationships with various business stakeholders, understanding business priorities, defining business requirements on digital product initiatives and obtaining the necessary project funding for project execution.
Investigating current trends to develops and deliver a sustainable digital product for 2 hotels in Hangzhou.
· Strong understanding of web analytics, ability and affinity toward data interpretation
· Develop and communicate digital and ecommerce performance to hotel leadership, with the ability to make business decisions based on data and performance
· Excellent Oral and Written Communication
· Adaptable - must be able to adjust to the needs of marketing constituents, along with ever changing advancements in technology
· Team work- Must be able to work in diverse team.
· Experience working with website Content Management Systems
· Email content support: Experience creating and developing content and campaign management
· Web-development/related project management experience (including managing agencies for these projects)
· Experience working with website analytics tools such as Adobe Analytics (Omniture), Google Analytics, etc.
· In charge Digital marketing of Grand Hyatt Hangzhou & Park Hyatt Hangzhou.
Qualifications:
· 2 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market
· Previous experience working for or with an agency on the client side preferred
· Web-related project management experience preferred
· Bachelor’s degree in marketing or business management preferred
· Language requirements: Fluent in spoken and written Chinese & English
· Adobe Analytics (Omniture), Google Analytics and Doubleclick Analytics a plus
· Adobe CQ5 and other enterprise web content management system (CMS) experience is a plus
杭州君悦酒店,为往来宾客打造现代卓越的华丽礼遇,是浙江省首家运营的君悦品牌酒店,以及大中华区第十五家运营的君悦品牌酒店,在演绎杭州当地特色文化的同时,更好地满足城市的商务需求。杭州君悦酒店由屡获殊荣的知名泰国室内设计公司P49 Deesign负责设计,旨在传承品牌特色的同时,以现代、跨越时空的内部设计风格体现杭州丰富的历史与文化,并同西湖美景遥相呼应。