Duties & Responsibilities:
-Manage Social Media (mainly focus on international platforms: Instagram, facebook, tripadvisor, Tic Tok) marketing campaigns and day-to-day activities including:
-Develop & execute content strategies, plans, and social media campaigns according to marketing objective
-Conduct online advocacy and open stream for cross-promotions. [eg. with SH WOW weibo account]
-Develop and expand community and/or blogger outreach efforts.
-Create adequate contents [including copy & visual] to fit in different social media platforms （ie: Facebook Timeline cover, Instagram, profile pic, Tic Toks, etc.）.
-Monitor trends in Social Media tools, applications, channels, design and strategy.
-Conduct social listening & consumer response:
-Monitor, listen and respond to users in a “Social” way. Eg. Repost consumer’s good comments on Instagram/facebook, prepare answer to extreme positive or negative comments
-Identify threats and opportunities in user generated content surrounding the business, report to appropriate management if necessary.
-Compile ROI report for management on the international social platforms and campaigns, and translate anecdotal or qualitative data into recommendations and plans for future improvement
-Conduct monthly Digital performance review including all the platforms.
1. Sociable person with fashionable taste.
2. Available for out-of-office work and be flexible for work time.
3. Basic graphic design skills: Able to resizing brand key visuals or develop compelling photos using basic graphic design software.
4. Basic copywriting skill, especially in English: Able to translate official brand messages into more social & consumer languages for social media
5. Mandarin & English: Excellent
6. Good computer skill in use of Microsoft Windows XP or higher, Microsoft Office 2003 or higher, Internet and other popular software
7. Have experience with important SEO tools （Google/Bing Webmaster tools, Google analytics, SEO rankings platforms…）
8. Have strong ownership for work and willing to learn
9. Ability to efficiently multi-tasking.
10. Effective communication skill with team spirit
11. Like to blend in a team of local and international co workers
12. Curious and like to interact with direct and indirect colleagues.
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