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§    辅助酒店行销企划策略的执行（目标、策略和行动），以达到和超越房务、餐饮和水疗中心其他营利部门所预测的收入目标
To assist in the implementation   of the hotel’s Marketing Communications Strategy (goals, tactics and actions)   to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage,   Spa and all other revenue generating departments.
§    确保酒店行销企划活动与公司营销策略一致，对酒店活动予以适当执行
To ensure the Marketing   Communications activities are aligned with the Corporate Marketing Strategy,   and the Hotel Actions have been implemented where appropriate.
§    协助准备和更新部门运营手册To assist in the preparation and update of the   Departmental Operations Manuals.
§  协助准备及更新危机管理计划
To assist in the preparation   and update of the Crisis Management Plan.
§  定期参加部门行销企划会议，确保根据需求有效开展部门简报和会议
To attend regular departmental   marketing communications meetings and ensure departmental briefings and   meetings are effective and conducted as necessary.
§  确保行销企划部员工为酒店工作人员（内部客人）和部门其他来访者提供专业、礼貌而周到的适当服务
To ensure Marketing   Communications employees provide professional, excellent service to external   customers, as well as internal customers in other departments
礼貌有效地处理所有内外部客人的投诉和询问，全程保证问题解决，达到各方满意并确保此类问题不再重复发生
To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following 
through to ensure problems are   resolved satisfactorily and similar issues will not occur again.
§  协助建立年度行销企划预算，包括酒店企划书中的广告、公共关系、促销和宣传开销
To assist with establishing   annual marketing communications budgets, including above the line   advertising, public relations, sales promotions and publicity that will form   part of the hotel’s business plan.
§  保存对所有媒体和购销协议、合同和报价单的完整档案
To maintain complete records of   all media and purchase agreements, contracts and quotes for the hotel.
§  建立年度完整的整合传播计划，包括可测量的目标、策略和执行计划， 并每月检测其执行情况
To establish an annual and   fully integrated communications programmer with measurable objectives,   strategies and action steps, and monitor progress on a monthly basis.
§  协助准备、使用和更新年度营销计划，按照部门分支尽量细节化
To assist in the preparation,   utilization and update of an Annual Marketing Plan, broken down as necessary   by division and/or department.
§  通过投入产出指数的分析来测量、解释、确定紧要次序并且评估行销企划活动的效果，并且在必要时调整行销企划策略
To measure, interpret,   priorities and evaluate the effectiveness of marketing communications   activities through an ROI analysis and adjust as necessary.
§  开发并维持与媒体及其工作人员的积极联系，评估所有媒体邀约和宣传
To develop and maintain active   contacts with the press and key media people, and evaluate all media   solicitations and exposures.
§  协助监测所有当前国外和本地公众对酒店的态度和评述
To monitor all current   attitudes and public statements concerning the hotel in foreign and local   media.
§  确保酒店对有关定位、促销、公司形象和其他相关活动的适当到位宣传
To maximize targeted publicity   and coverage of the hotel‘s positioning, promotional programmers, corporate   image building and other relevant activities.
§  协助确保所有酒店广告和材料（本地餐饮，水疗中心和招聘等）标准一致并且符合品牌标准
To ensure all hotel advertising   and collateral (local Food and Beverage, Spa, recruitment, etc.) are of   consistent high standards, and that they comply with brand standards.
§  推荐并与我们的合作伙伴， 例如：豪华品牌公司，信用卡公司，银行，航空公司及慈善机构紧密合作，从而促进市场目标得实现。
To identify and work with targeted   partners such as luxury brands, credit card companies, banks, airlines, charitable   organizations, etc. to support the marketing objectives.
§  与营销策略经理/市场分析师紧密合作，优化使用目标市场的相关信息，包括客人资料、行为习惯和行销企划计划的收益及评估。
To closely work with Marketing   Manager – Strategy / Marketing Analyst to maximize use of relevant data   including customer profile, behavior, and yield for the planning and   evaluation of marketing communications.
§  促进集团各项计划，集团附属品牌及姊妹酒店的销售
To promote corporate programmers,   sub brands and sister hotels.
§  与其他部门紧密合作，评估并支持其内外部沟通需要
To closely work together with   other departments to assess and support their internal and external   communications needs.
§  建立并保存酒店媒体资料库和图片资料的档案
To establish and maintain a   press clipping library as well as a photo library for the hotel
持续更新针对媒体的资料库
To continuously update press   kits.
§  发展与政府、业界、协会等组织的良好联系，在公共场合代表酒店。支持社区内特殊活动和项目的进行
To develop good community   contacts among government, businesses, associations, etc. and represent the   hotel at public functions.  To support   ad-hoc events and or projects in the community. 
§  持续进行对本地及国际市场竞争者的市场行为和公关行为的分析
To maintain a perpetual   analysis of competitor’s marketing and communication activities in the local and   international markets.
§  协助营销总监保存精确并且更新的营销支出、未来的支出和年度剩余预算
To assist the Director of   Marketing by maintaining accurate records of up to date marketing   expenditures, future commitments and remaining budget for the year. 
§  注意关于社区、业界、政界和社会的各项可能影响酒店财务业绩的因素
To be aware of community,   business, political and social factors that may affect the hotel’s financial   performance.
§  确保其他行销企划部员工与其他部门互相支持、灵活协作，在群策群力的氛围内工作
To ensure other Marketing   Communications employees work in a supportive and flexible manner with other   departments, in a spirit of “We work through Teams”.
§  协助招聘和甄选市场分析师，按照酒店相关方针并且根据参选者工作能力甄选员工
To assist in the recruitment   and selection of all Marketing Communications employees. To follow hotel   guidelines when recruiting and use a competency-based approach to selecting   employees.
§  确保所有行销企划部员工准时到岗、按照部门仪容标准正确穿着制服、保证高标准的个人卫生和仪态。
To ensure the punctuality and appearance of all Marketing Communications employees, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and 
department’s grooming   standards.
§  进行年度绩效发展会议，帮助行销企划部员工设立专业发展目标
To conduct annual Performance   Development Discussions and to support Marketing Communications employees in   their professional development goals.
§  与培训经理和部门培训者探讨，为行销企划部员工设计并执行高效的培训课程，
To plan and implement effective   training programmers for Marketing Communications employees in coordination   with the Training Manager and Departmental Trainers.
§  通过适当培训、教学和探讨发展行销企划部门员工个人的技能，提升其工作效率
To maximize the effectiveness   of every Marketing Communications employee by developing each individuals’   skills and abilities through the appropriate training, coaching, and/or   mentoring.
§  鼓励员工的创新性，认可其对酒店成功运营的贡献，并指出日后的挑战
To encourage employees to be   creative and innovative, challenging and recognizing them for their   contribution to the success of the operation.
§  确保行销企划部员工对员工规章政策完全了解并严格执行
To ensure Marketing   Communications employees have a complete understanding of and adhere to   employee rules and regulations.
§  确保行销企划部员工执行酒店、公司和当地所有和防火、安全有关的规章制度和政策
To ensure Marketing   Communications employees follow all hotel, company and local rules, policies   and regulations relating to fire and hazard safety, and security.
§  根据员工意见调查结果，协助酒店变革的实行
To support the implementation   of changes as a result of the Employee Opinion Survey.

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