岗位职责:
1. 根据景区发展规划和年度经营计划,制定景区营销战略规划及整体营销方案,并组织实施;
2. 分解销售指标,制定具体行动计划,并制定业绩及费用评价管理办法;
3. 准确把握旅游市场销售趋势,开拓和维护销售渠道,完成对重要区域市场的开发、拓展及客户维护工作,并与同行业间建立良好的合作关系;
4.负责景区产品和营销活动的设计、包装和营销推广,组织策划景区营销活动,通过各类媒体渠道进行营销宣传及品牌推广,打造景区知名度;
5.负责建立行业客户数据库,了解不同规模团体游客的现状与客户需求,开展口碑营销、粉丝营销等具体营销运作;
6.负责营销团队建设及部门的日常管理、培训以及考核工作。
任职要求:
1.大专及以上学历,企业管理、经济管理、旅游管理、市场营销等相关专业,3年以上营销管理工作经验,熟悉旅游景区文化产业营销管理;
2.有市场及媒体资源,具备较强的领导能力及人际交往能力,擅长与政府、旅行社等建立良好的合作关系;
3.具有成功的旅游项目全程营销实战经验和集团化的管理实践经验,熟悉旅游行业的政策法规;
4.了解企业战略管理、计划管理、项目管理、绩效管理和行政管理等知识;
5.有较强的市场研判能力,具备一定大型活动现场管理经验,并对旅游市场的营销管理有独特见解,擅长整合资源;
6.具有优秀的沟通能力、影响力、计划与执行能力,有良好的职业品德和操守,原则性强,团队管理意识强;
7.能接受出差;
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我们的酒店南京涵月楼酒店是由江苏雨润控股集团投资兴建,打造国际超豪华综合型五星级酒店。酒店位于雨润国际广场北侧,共27层,拥有大堂吧、行政酒廊、中西餐厅、酒吧等餐饮设施,恒温泳池、健身房、SPA室等康体设施,多功能厅、VIP贵宾接见厅、商务中心、会议室等商务设施,以及319套奢华舒适的豪华客房及套房,是2014年青奥会的总部酒店。Our HotelNanjing Hanyuelou Hotel is invested and built by Jiangsu Yurun Holding Group to build an international super-luxury comprehensive five-star hotel. Located on the north side of Yurun International Plaza, the hotel has a total of 27 floors. It has lobby bars, administrative lounges, Chinese and Western restaurants, bars and other dining facilities, heated swimming pools, gyms, spa rooms and other recreational facilities, multi-functional halls, VIP VIP interview rooms, business centers, meeting rooms and other business facilities. As well as 319 luxurious and comfortable Deluxe rooms and suites, it is the headquarters hotel of the 2014 Youth Olympic Games.我们的业主雨润控股集团是一家集食品、物流、商业、旅游、房地产、金融和建设等七大产业于一体的民营企业集团,成立于1993年,总部位于江苏南京,员工总数超过12万人,下属子(分)公司三百多家,遍布全国30个省、直辖市和自治区。2012年,雨润实现销售收入首次突破千亿元,达1061亿元。企业综合实力位列中国企业500强中排名第112位,中国制造业500强第39位,中国民营企业500强第8位,中国肉食品加工业第1位,是江苏省首批冲击世界500强优质民营企业之一。目前,雨润旗下拥有雨润食品(1068.HK)、南京中商(600280.SH)两家上市公司。Our OwnerYurun Group Co., Ltd, established in 1993 and headquartered in Nanjing, Jiangsu Province, China, is a private enterprise with the business areas of food processing, logistics, trade & commerce, tourism, real estate, finance and construction. It has nearly 300 subsidiaries and branch companies located in more than 30 provinces, municipalities and autonomous regions all over the China. The total number of employees has exceed 130,000. In 2012, Yurun firstly exceeded 100 billion sales revenue which reached 106.1 billion RMB. It was ranked the 112th among China's Top 500 enterprises, the 39th in China's manufacturing industry, and the 8th among China's Top 500 privately-owned companies. It was also the No. 1 in China's Meat Processing Industry and one of the best privately-owned companies in Jiangsu Province which are in first batch aiming for Fortune Global 500.Till the present, Yurun boasts 2 listed companies: Yurun Food (Stock symbol: 1068HK) and Nanjing Central Emporium (600280SH). 欢迎自信负责、专业热情的员工加入我们。We believe the birds of a feather really do flock together. We welcome who are full of confidence, profession and enthusiasm to join us.