§ Develops and implements digital marketing strategies in line with the hotel’s overall goal on online business.
根据酒店总体在线商务目标发展及完善电子商务营销战略。
§ Assist the Director of Marketing Communications to execute and monitor all online advertising campaigns for optimal results.
协助市场传讯总监监控网络广告以达到最佳效果。
§ Management of search engine marketing campaigns to drive online exposure to hotel website.
搜索引擎营销活动的管理以达酒店网络的线上暴光。
§ Monitors the hotel’s online presence in major search engines and works closely with the Hyatt Digital Marketing team as well as the group’s appointed search marketing agency to ensure optimal results through search.
§ 监控酒店在主要搜索引擎上的出现率,并同时与凯悦数字化营销团队及集团指定的搜索市场代理紧密合作确保通过搜索达到最佳效果。
§ Monitors the hotel’s website traffic analytics to identify trends and opportunities to grow online business
监控酒店网络通信量分析以确定线上商务增长的趋势及机会。
§ Keeps abreast of current and future competitors’ digital marketing activities.
与目前和未来的竞争者的电子商务营销活动保持一致。
§ Ensures that hotel presence in all approved online distribution websites are up to date and in line with the hotel branding
确保酒店在所有已批准的线上网站的信息更新,并与酒店品牌保持一致。
§ Explores new online business opportunities with third party sites, for rooms, F&B.
与第三方网站为客房、餐饮寻求新的网上商务机会。
§ Maintains positive communication and builds close rapport with the Corporate Digital Marketing Team, Corporate Partner and Loyalty Team, Corporate appointed Search Marketing Agency, external online partners.
保持积极的沟通及集团电子商务营销团队、集团伙伴、忠实团队、集团指定搜索代理商、外部网络合作伙伴保持密切联系。
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