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职位:市场销售总监 Director of Sales & Marketing
职位性质:全职工作地区:武汉魔奇酒店
岗位职责/职位描述
为酒店销售,市场传讯及预订部员工制定工作计划及指导,并落实执行各部门工作计划和预算指标。通过酒店广告及公关计划增强酒店的知名度。制定市场及客户拓展计划以增加销售通路。始终贯彻市场策略的执行来增加客房率及提高酒店收入。
Provides functional direction to hotel sales, marketing communication and reservation staff area to optimize opportunities through proactive planning and execution of the approved business plan and budget as well as marketing and sales plans. Direct and plan hotel advertising and PR plans to raise brand awareness. Implement corporate marketing program initiatives to drive incremental channel shift. Executes strategies which ultimately stimulate demand for room nights, drive incremental revenues, stimulate product demand and achieve #1 or 2 RGI positioning among identified competitive set.
DUTIES AND RESPONSIBILITIES 义务及职责:
1. 监督并负责所有部门员工落实销售策略和政策。
Responsible for the overall supervision of all Sales personnel in following sales policy and practice establishes.
2. 协助总经理及市场销售团队定期总结工作项目的执行情况和更新市场销售计划,以达成年度区域目标并汇报与业主和股东。
Works with General Manager and hotel sales and marketing team to review business projections and develop annual marketing/sales plans, which support annual area revenue goals and returns to owners and shareholders.
3. 参考市场销售部门预算合理分配开支。
Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
4. 协助总经理及市场销售团队进行广告推广和销售促销活动计划,以达到酒店营业目标增加利润。
Works with hotel General Manager and the corporate sales and marketing team in the development of advertising and sales promotions and plans, which support the achievement of profitability objectives.
5. 指导市场传讯部门相关广告活动。
Directs and reviews related advertising activities in conjunction and cooperation with the Marketing Communication Department.
6. 为销售策略的制定提供准确的市场导向并组织有效地区域性实践活动的,以确保房价及客房率达到预期指标。始终保持与该地区市场脚步一致并制订相应的销售行动以达到既定的目标。
Provides direction in the development of effective marketing and sales strategies and plans, to ensure rate and occupancy objectives are achieved. Keeps abreast of best practices in the region and tailors activities to achieve goals.
7. 针对业务需要,将所需培训项目通知培训部门,定期对相关销售人员进行评估测试并组织专业的销售培训活动以提高销售技巧。
Identifies and recommend sales training needs designed to improve the selling and customer service skills of sales staff. Collaborates with the training department in the assessment of operational staff and delivery of specialized training needs.
8. 结合营业预算定期总结前段时间工作情况,为下阶段工作做更好的准备。
Reviews hotel performance against budget and establishes improvement action as necessary.
9. 确保收益管理系统的有效利用,在达到可售房平均房价的指标基础上,使收益最大化。Ensure effective use of yield management systems to maximize revenue opportunities in achieving Revpar targets
10. 确保配合运用酒店运作系统、技术和销售实践,和销售人员共享最好的方法和策略。Ensure synergy in the use of hotel operation systems, technology and sales practices and the sharing of best practices.
11. 与市场销售团队、客户、同行及商业团体保持和发展良好的合作关系。
Develops and maintains strong relationships with Sales and Marketing Team, customers, industry and the business community.
12. 有效参与并协调会展事宜并定期组织销售旅行以增进与旅行社中介,本地商务旅行客人和航空公司的联系。
Co-ordinate and participate actively in trade-show and Sales trip events as identified to maintain close liaison with travel intermediaries, local business groups and airlines.
13. 建立并定期回顾策略性的客户管理计划及执行情况。
Establish and review Strategic Sales account planning and utilization.
14. 向酒店管理层提交每月所需报表。
Co-ordinates and manages all monthly reporting requirements for the home office.
15. 协调销售部和前厅及餐饮部的工作。
Coordinates efforts between the Sales Office. Front Office and the F&B Department.
16. 完成上级指派的其它工作。
Performs other duties and responsibilities that may be assigned.
职位要求JOB SPECIFICATIONS:
1. 大专以上教育程度及相关专业。
A degree in Business Administration or related discipline
2. 至少8年国际性酒店的相关工作经验。
Minimum 8 years experience in Marketing and Sales in an international hotel environment.
3. 具有良好形象,有进取心并有良好的口头表达能力。
Personable, aggressive and articulate.
4. 良好的书写和口头交流技巧,英文及普通语言话流利。
Fluent in English and Putonghua with strong oral and written communication skill.
5. 资深处理国际市场经验及对市场有很好的了解。
Established relationships with key multinational accounts, commercial houses, travel agents and tour operators.
6. 高度责任感、正直和诚恳。
Strong sense of responsibility and accountability.
上海绿地酒店管理有限公司 Greenland Hotels Group上海绿地酒店管理有限公司以酒店管理为核心业务,目前在全国范围内管理、签约、合作的酒店项目超过300家,项目主要分布一、二线城市核心地段与城际枢纽区域,拥有各类客房75,000 余间。近年来,绿地酒店业务已经形成全客群的品牌序列,涵盖城市酒店、度假酒店和特色酒店三大类型,可以满足商务、会议、休闲、度假等不同细分市场的需求。豪华品牌铂瑞,为高端人士展现经典、极致、奢华;高端商务品牌铂骊,让宾客体验精彩旅途,快意人生;年轻生活方式品牌铂派,带给宾客自成一派的个性体现;度假品牌游邑,将在地文化融入住宿体验,让旅途游刃有余。绿地酒店拥有超过800万会员的绿地全球尊享会G-CARE,该常旅客计划是目前受精英会员喜爱的大中华区会员奖励计划之一。未来,绿地酒店将继续加快轻资产输出步伐,从城市商务的豪华品质到目的地的放松自在,让别具一格的酒店体验不断延伸,以优质、典雅、多样化的酒店产品及住宿体验向国际一流的酒店管理服务平台迈进。Greenland Hotels Group with hotel management as its core business, currently manages, signs contracts with, and cooperates with over 300 hotel projects nationwide. These projects are mainly located in the core areas of first and second-tier cities and intercity hubs and districts, offering more than 75,000 rooms of various types. In recent years, Greenland Hotels has established a suit of brands that caters to a wide range of customers, encompassing three major types of hotels: city hotels, resorts, and specialty hotels, to meet the needs of different customer market segments such as business, conferences, leisure, and vacations.The luxury brand Primus Hotel showcases classic, ultimate, and luxury experiences for high-end individuals. The Qube Hotel is the upscale business brand that presents to guests the experience of a fantastic journey and an enjoyable carefree lifestyle. The vibrant Q-Box Hotel offers a unique and personalized experience to guests. The resort brand Vida Loca offers accommodation that integrates with the local culture, providing a seamless travel experience. Greenland Hotels Group also has the "G-CARE" program, with over 8 million members, which is one of the elite member-favored loyalty programs in the Greater China region. In the future, Greenland Hotels Group will continue to accelerate its asset-light expansion, extending its distinct hotel experiences from luxury urban business to relaxed destination stays. They aim to progress towards an international top-tier hotel management service platform, offering high-quality, elegant, and diversified hotel products and accommodation experiences.