岗位要求:
1、市场营销或相关专业;
2、有高端奢华酒店、奢饰品行业、化妆品、医药行业经验优先;
3、有管理SEO/SEM、营销数据库、电子邮件、社交媒体、数字营销活动的经验;
4、具有组织活动和其他 360° 营销活动的经验;
5、扎实的网站分析能力;
6、较强的分析能力和数据驱动思维;
7、了解网络营销,紧跟新趋势、新方法;
8、能够同时管理多个项目;
9、较强的人际交往能力和建立合作关系的能力;
10、出色的表达能力和口头表达能力;
11、有能力与不同文化和国籍的人合作;
12、中英文流利。
工作职责:
1、具体负责理疗院公关策划及宣传工作;
2、根据部门经理的指示,制定公关宣传计划,统筹有关部门的运营推销活动;
3、积极沟通理疗院内部关系;
4、负责理疗院文字、绘画等宣传品、装饰品的编写、设计制作,监制发送及布置工作,定期检查上述宣传品及理疗院内外招牌、广告的内容及质量;
5、同政府接待部门、企业集团、新闻媒体、公关策划单位建立密切联系,积极争取承办会议、展览、新闻发布等重大活动,借助传播媒体和公众舆论提高酒店知名度和吸引力;
6、衡量并报告所有数字营销活动的绩效,并根据目标(ROI和kpi)进行评估;
7、根据经理制定的战略和计划,在市场、客户、销售、活动、KOL-KOC、联合营销、公关、数字、通信等各个方面实施活动,以推动销售和知名度;
8、向预订部和销售部提供相关信息和资源,作为推动销售的宝贵资源。
Founded in 1931 by Professor Niehans, a pioneer in longevity, Clinique La Prairie has over the years established an international reputation as a world-renowned medical clinic and wellness destination, located in Switzerland.Clinique La Prairie in partnership with Sunjoy Group, to open a new health resort,“Clinique La Prairie Anji Health Resort” in China, to continues its international expansion. The new Health Resort in Anji, which is the fourth Clinique La Prairie overseas destination, followingsuccessful openings of Longevity hubs in Madrid, Bangkok and soon Doha.The new Clinique La Prairie Health Resort will be situated around 180km from Shanghai West in a secluded haven of peaceful waters and stunning mountains, with views that roll out across a serene lake, reminiscent of the Lake Geneva’s setting of Montreux. The surrounding hills are home to tea farms, growing the famous Anji White Tea, making this the ideal location for guests to find peace and serenity.The exclusive resort offers 7 villas housing 29 rooms and suites, built around a core building housing the Medical Pillar, the Wellness Pillar, the Movement Pillar, as well as the Nutrition Pillar with master class lounges and the restaurant. Employing sustainable materials and renewable energy sources, the new destination will meet high standards in ecosystem protection, health contemporary luxury design. The state-of-the-art designs are of vitality, embodying the spirit of innovation of Clinique La Prairie and offering a seamless transition from the beautiful natural surroundings to the sophisticated interior.Clinique La Prairie Anji Health Resort is targeted to open by the end of 2023. We are seeking an organized, independent self-starter, goal-oriented person with a clear business focus. Join us, you are joining a dynamic and modern team where the organization is flat, and the communication is fluid. 起源于瑞士,在历史悠久的休养胜地蒙特勒,由长寿领域的先驱 Niehans 教授创立。Clinique La Prairie (“瑞珀妮”)自1931年成立以来,一直作为世界闻名的医疗诊所和健康目的地而享誉国际。瑞珀妮将与盛基集团(Sunjoy Group) 合作,将享负盛名的顶尖抗衰机构落地到中国安吉:瑞珀妮(安吉)抗衰理疗院。这是继马德里、曼谷和多哈之后,瑞珀妮的第四个海外项目。 该理疗院,位于上海以西约180公里的一个世外桃源,占地12,850平方米,拥有宁静的湖泊和葱郁的山脉,其清丽的湖光山色好比蒙特勒日内瓦湖旖旎的风光;周边的山丘则是种植着著名的安吉白茶,这里必将成为客人寻找安宁与静谧的理想场所。以主楼为核心,抗衰理疗院坐拥7座别墅,29间客房和套房,除了酒店设施理疗院里还设有医疗咨询部门、身心健康诊断部门、运动及营养调理等部门。 我们致力营造多样性、公平性和包容性的工作环境,而优秀人才和创新思维使我们每天都在创造不同。瑞珀妮(安吉)抗衰理疗院预计于2023年底开业,在这里,人人平等、沟通顺畅,加入我们,您将有机会与一个充满活力、现代化的团队携手创造健康的未来。