管理所有酒店与外界的品牌联系,加强和维持酒店年度营业计划中所制定的品牌定位和概念。
准备、使用和更新年度营销计划,在需要时根据分支和部门来委派指定代表。协助监管所有销售策略、战略和行动的执行应与销售锦囊所述一致,以组织有纪律的强劲销售队伍达到销售目标。
执行策略营销程序,优化使用可收集到的营销数据,包括Congo’s, Sales and Marketing Portal, Competitive Intelligence, Envision/Opera等系统,来做出明智决策。
长期检测和评估本地、国内和国际市场趋势,酒店和餐厅竞争者的走向,以确保本酒店的营销和运营总是处在具有竞争力的前沿。
管理所有重要客户和团队,根据收益管理经理和市场分析员的分析报告进行评估,并制定价格、房间调控和销售资源分配的策略。
积极参加每周收益会议和月度策略会议,以发展和调整营销策略、短期定价和渠道策略。
桐森酒店(Thompson Hotels)是凯悦酒店集团旗下生活方式品牌,自 20 多年前首家桐森酒店亮相纽约市中心以来,就开始从其所处的街区中汲取灵感,将传统的热情好客演绎成时尚的动感文化。而今,在不断发展全球网络的同时,桐森酒店以名厨坐镇的餐厅、兼具文化中心功能的酒店大堂、打破边界的音乐项目等特色,持续传递着本土化的创意能量。也因此,桐森酒店成为了极具魅力的社交磁场,酒店的鲜明设计风格能引发宾客心灵深处的共鸣,带来独特的体验,让每一个拥有创意之魂的人彼此启迪,创造出更加绚丽多姿的文化。上海世博桐森酒店位于上海浦东新区,作为凯悦酒店集团亚太区首家桐森酒店,预计将于2025年第二季度启幕。Thompson Hotels, a lifestyle brand within the Hyatt Hotels Group, have transformed conventional hospitality into dynamic cultural moments inspired by the surrounding streets since the brand’s first hotel opened in downtown NYC more than 20 years ago. Today, the brand continues to channel local creative energy into its expanding international portfolio of properties, with restaurants helmed by top culinary names, lobbies that double as cultural epicenters, boundary-pushing music programs, and more. The result is a magnetic hub built for collective gathering, where distinct design is an ethos and a signature part of the guest experience. Each hotel serves as an inspiring home base for guests and creatives alike to connect with each other and what moves culture forward.Thompson Shanghai Expo is situated in the Pudong New District of Shanghai. As the first Thompson hotel of the Hyatt Hotels Group in the Asia-Pacific region, it is expected to open in the second quarter of 2025.