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About naked Group
naked Group, founded in 2007 by Grant Horsfield, a serial entrepreneur from South Africa, is committed to connecting people to live light, healthy and naked through its resorts and lifestyle brands. Base-camped (headquartered) in Shanghai, China, naked Group has created well-known businesses and brands including naked Retreats (naked Stables and naked Castle), naked Hub and a recently incubated space-sharing education platform, BULA.
naked Group is deeply rooted in hospitality and the resort business. Starting with naked Home, a boutique resort built in 2007; and then an internationally renowned resort, naked Stables, was opened in the Moganshan Mountain area in 2012. naked Stables is the first resort in China to receive the highly coveted LEED platinum sustainability certification. The defining characteristics of naked Resorts are unique design and high quality service. naked Resorts has received many prestigious awards and become a must-visit destination in China for travelers. In 2016, naked Sail - a luxury catamaran named Arabella - became a new brand and experience based out of Phuket, Thailand. In 2017, naked Castle was opened. It has become a new benchmark for premium resorts in Moganshan. Its opening also symbolized naked Retreats’ next rounds of expansion. There are several more resorts in the pipeline, such as naked Water (Taihu Lake, Suzhou), naked Hill (Wuxiang Mountain, Nanjing) and naked Valley(Fuxi Mountain, Zhengzhou). In addition, naked Group plans to expand naked resorts to 25 in China and Asia within 5 years.
With over ten years of hospitality experience, naked Group is renowned for curating high quality experiences, operation management, and branding. This has opened the door for naked to expand into other businesses to promote its lifestyle and brand values. In 2015, taking advantage of the opportunities within the sharing economy, naked Group entered the co-working market and opened the first naked Hub in Shanghai. naked Hub is known for its design, technology, community and hospitality and quickly became a leader in the industry. Within 2 years, naked Hub successfully completed 2 rounds of funding and expanded its locations up to 50 in China, Vietnam, UK and Australia. In April 2018, naked Group announced that naked Hub and WeWork would join forces to support future co-working businesses in China and throughout Asia.
From unique resorts, creative workspaces to more innovative lifestyle and experiences, naked Group is rethinking how we connect with people, places, nature and ourselves. naked Group is redefining and transforming the industries of travel, work and lifestyle. naked’s mission is to get everyone to “Live naked”.
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